Main Article Content
Abstract
Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan literasi SAGUPRENEUR pada pelaku usaha sagu asli Mama Papua di Kota dan Kabupaten Jayapura melalui pendekatan Participatory Action Research (PAR). Kegiatan dilaksanakan selama Januari hingga Maret 2026 dengan melibatkan 13 pelaku usaha sebagai mitra aktif dalam seluruh tahapan pemberdayaan, meliputi perencanaan, pelaksanaan, evaluasi, dan refleksi. Pengumpulan data dilakukan melalui observasi partisipatif, wawancara semi-terstruktur, serta dokumentasi kegiatan, yang kemudian dianalisis secara kualitatif deskriptif dengan pendekatan triangulasi. Hasil kegiatan menunjukkan adanya peningkatan kapasitas pelaku usaha dalam tiga aspek utama, yaitu: (1) diferensiasi produk berbasis sagu melalui inovasi produk dan pengemasan yang lebih kompetitif, (2) penguatan legalitas usaha melalui penerbitan Nomor Induk Berusaha (NIB) dan pendaftaran hak merek dagang, serta (3) penerapan laporan keuangan sederhana berbasis aplikasi untuk meningkatkan pengelolaan usaha. Selain itu, program ini juga meningkatkan kemampuan pelaku usaha dalam perencanaan usaha, manajemen produksi, dan pemasaran digital. Dampak dari kegiatan ini terlihat pada peningkatan penjualan sebesar 20–35% serta perluasan jaringan pemasaran, baik secara konvensional maupun digital. Kegiatan ini menunjukkan bahwa pemberdayaan literasi kewirausahaan berbasis kearifan lokal melalui pendekatan partisipatif mampu menjadi strategi yang efektif dalam meningkatkan kapasitas, produktivitas, dan keberlanjutan usaha sagu. Pendekatan SAGUPRENEUR tidak hanya memperkuat aspek ekonomi, tetapi juga mendukung pelestarian nilai-nilai lokal dalam pengembangan usaha masyarakat adat.
Keywords
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
- Baum, F., MacDougall, C., & Smith, D. (2006). Participatory action research. Journal of Epidemiology and Community Health, 60(10), 854–857. https://doi.org/10.1136/jech.2004.028662
- Beck, T., Demirgüç-Kunt, A., & Singer, D. (2015). SMEs and economic growth: Evidence from cross-country data. Journal of Economic Growth, 19(2), 119–159. https://doi.org/10.1007/s10887-014-9106-7
- Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.
- Ehara, H., Toyoda, Y., & Johnson, D. V. (2018). Sago palm: Multiple contributions to food security and sustainable livelihoods. Springer. https://doi.org/10.1007/978-981-10-5269-9
- FAO. (2022). FAO’s new project launched to support sago farmers in Papua. Food and Agriculture Organization of the United Nations. https://www.fao.org/indonesia/news/detail/FAO-s-New-Project-Launched-to-Support-Sago-Farmers-in-Papua/en
- Grunert, K. G. (2011). Sustainability in the food sector: A consumer behaviour perspective. International Journal on Food System Dynamics, 2(3), 207–218. https://doi.org/10.18461/ijfsd.v2i3.232
- Karim, A. A., Tie, A. P. L., Manan, D. M. A., & Zaidul, I. S. M. (2020). Sago starch and its applications in food industry: A review. Journal of Cleaner Production, 274, 120715. https://doi.org/10.1016/j.jclepro.2020.120715
- Kindon, S., Pain, R., & Kesby, M. (2007). Participatory action research approaches and methods: Connecting people, participation and place. Routledge. https://doi.org/10.4324/9780203933671
- Klewitz, J., & Hansen, E. G. (2014). Sustainability-oriented innovation of SMEs: A systematic review. Journal of Cleaner Production, 65, 57–75. https://doi.org/10.1016/j.jclepro.2013.07.017
- Lusardi, A., & Mitchell, O. S. (2014). The economic importance of financial literacy: Theory and evidence. Journal of Economic Literature, 52(1), 5–44. https://doi.org/10.1257/jel.52.1.5
- Reason, P., & Bradbury, H. (2008). The SAGE handbook of action research: Participative inquiry and practice (2nd ed.). SAGE Publications. https://doi.org/10.4135/9781848607934
- Springer. (2022). Sago as a potential strategic food resource: Ecological, cultural, and economic perspectives. Sustainability in Food Systems. https://doi.org/10.1186/s40066-022-00390-5
- Tambunan, T. (2019). Recent evidence of the development of micro, small and medium enterprises in Indonesia. Journal of Global Entrepreneurship Research, 9(1), 18. https://doi.org/10.1186/s40497-018-0140-4
- Williams, C. C., & Shahid, M. S. (2016). Informal entrepreneurship and institutional theory. Journal of Business Research, 69(11), 5007–5014. https://doi.org/10.1016/j.jbusres.2016.04.001
- Wulandari, S., & Purwanto, H. (2021). Entrepreneurship literacy and local food-based SMEs empowerment in Indonesia. Journal of Small Business and Enterprise Development, 28(7), 1025–1042. https://doi.org/10.1108/JSBED-06-2021-0201
- Yohana, D., & Situmorang, R. (2023). Participatory action research for indigenous entrepreneurship development in Eastern Indonesia. Asian Journal of Social Science Research, 12(3), 45–59. https://doi.org/10.54254/2753-7048/12/2023.17854
References
Baum, F., MacDougall, C., & Smith, D. (2006). Participatory action research. Journal of Epidemiology and Community Health, 60(10), 854–857. https://doi.org/10.1136/jech.2004.028662
Beck, T., Demirgüç-Kunt, A., & Singer, D. (2015). SMEs and economic growth: Evidence from cross-country data. Journal of Economic Growth, 19(2), 119–159. https://doi.org/10.1007/s10887-014-9106-7
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.
Ehara, H., Toyoda, Y., & Johnson, D. V. (2018). Sago palm: Multiple contributions to food security and sustainable livelihoods. Springer. https://doi.org/10.1007/978-981-10-5269-9
FAO. (2022). FAO’s new project launched to support sago farmers in Papua. Food and Agriculture Organization of the United Nations. https://www.fao.org/indonesia/news/detail/FAO-s-New-Project-Launched-to-Support-Sago-Farmers-in-Papua/en
Grunert, K. G. (2011). Sustainability in the food sector: A consumer behaviour perspective. International Journal on Food System Dynamics, 2(3), 207–218. https://doi.org/10.18461/ijfsd.v2i3.232
Karim, A. A., Tie, A. P. L., Manan, D. M. A., & Zaidul, I. S. M. (2020). Sago starch and its applications in food industry: A review. Journal of Cleaner Production, 274, 120715. https://doi.org/10.1016/j.jclepro.2020.120715
Kindon, S., Pain, R., & Kesby, M. (2007). Participatory action research approaches and methods: Connecting people, participation and place. Routledge. https://doi.org/10.4324/9780203933671
Klewitz, J., & Hansen, E. G. (2014). Sustainability-oriented innovation of SMEs: A systematic review. Journal of Cleaner Production, 65, 57–75. https://doi.org/10.1016/j.jclepro.2013.07.017
Lusardi, A., & Mitchell, O. S. (2014). The economic importance of financial literacy: Theory and evidence. Journal of Economic Literature, 52(1), 5–44. https://doi.org/10.1257/jel.52.1.5
Reason, P., & Bradbury, H. (2008). The SAGE handbook of action research: Participative inquiry and practice (2nd ed.). SAGE Publications. https://doi.org/10.4135/9781848607934
Springer. (2022). Sago as a potential strategic food resource: Ecological, cultural, and economic perspectives. Sustainability in Food Systems. https://doi.org/10.1186/s40066-022-00390-5
Tambunan, T. (2019). Recent evidence of the development of micro, small and medium enterprises in Indonesia. Journal of Global Entrepreneurship Research, 9(1), 18. https://doi.org/10.1186/s40497-018-0140-4
Williams, C. C., & Shahid, M. S. (2016). Informal entrepreneurship and institutional theory. Journal of Business Research, 69(11), 5007–5014. https://doi.org/10.1016/j.jbusres.2016.04.001
Wulandari, S., & Purwanto, H. (2021). Entrepreneurship literacy and local food-based SMEs empowerment in Indonesia. Journal of Small Business and Enterprise Development, 28(7), 1025–1042. https://doi.org/10.1108/JSBED-06-2021-0201
Yohana, D., & Situmorang, R. (2023). Participatory action research for indigenous entrepreneurship development in Eastern Indonesia. Asian Journal of Social Science Research, 12(3), 45–59. https://doi.org/10.54254/2753-7048/12/2023.17854