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Abstract
Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk memberdayakan masyarakat pesisir melalui pendekatan terpadu yang mencakup penguatan manajemen usaha, penyuluhan hukum, dan peningkatan kesehatan lingkungan di Desa Sei Siarti, Kecamatan Panai Tengah, Kabupaten Labuhanbatu. Metode pelaksanaan menggunakan pendekatan partisipatif melalui tahapan identifikasi kebutuhan, pelatihan dan penyuluhan, serta pendampingan dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan kapasitas masyarakat dalam pengelolaan usaha rumah tangga, khususnya melalui pelatihan produksi sabun cuci piring ramah lingkungan berbahan alami. Selain itu, penyuluhan hukum meningkatkan kesadaran masyarakat terhadap legalitas usaha dan perlindungan konsumen, yang ditandai dengan terbentuknya kelompok “Sadar Hukum Desa”. Pada aspek kesehatan lingkungan, kegiatan edukasi sanitasi dan kebersihan lingkungan memberikan dampak positif terhadap perilaku hidup bersih dan sehat masyarakat. Kegiatan ini menghasilkan luaran berupa produk usaha ramah lingkungan, modul pelatihan, dokumentasi kegiatan, serta artikel ilmiah pada jurnal pengabdian masyarakat. Pendekatan terpadu yang diterapkan terbukti efektif dalam meningkatkan kapasitas dan kemandirian masyarakat pesisir secara berkelanjutan.
Kata Kunci:pemberdayaan masyarakat, masyarakat pesisir, manajemen usaha, penyuluhan hukum, kesehatan lingkungan.
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References
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References
Belz, F. M., & Binder, J. K. (2017). Sustainable entrepreneurship: A convergent process model. Business Strategy and the Environment, 26(1), 1–17. https://doi.org/10.1002/bse.1887
Chatterjee, S., & Kar, A. K. (2020). Why do small businesses adopt digital marketing? Journal of Business Research, 116, 321–336. https://doi.org/10.1016/j.jbusres.2020.05.026
Dangelico, R. M., & Pujari, D. (2019). Green product innovation: A systematic review and research agenda. Journal of Business Ethics, 155(4), 1195–1218. https://doi.org/10.1007/s10551-017-3539-1
Dwivedi, Y. K., Kapoor, K. K., & Chen, H. (2021). Social media marketing and SMEs: Theoretical foundations and empirical insights. International Journal of Information Management, 58, 102–109. https://doi.org/10.1016/j.ijinfomgt.2020.102109
Elkington, J. (2018). The triple bottom line: Sustainability’s future. California Management Review, 60(3), 5–14. https://doi.org/10.1177/0008125618774808
Fatoki, O. (2014). The financial literacy of micro entrepreneurs in South Africa. Journal of Social Sciences, 40(2), 151–158. https://doi.org/10.1080/09718923.2014.11893311
Huston, S. J. (2010). Measuring financial literacy. Journal of Consumer Affairs, 44(2), 296–316. https://doi.org/10.1111/j.1745-6606.2010.01170.x
Matos, S., Mandri-Perrott, X., & Arcos, C. (2020). Green entrepreneurship and sustainable development. Journal of Cleaner Production, 258, 120–139. https://doi.org/10.1016/j.jclepro.2020.120139
OECD. (2022). The digital transformation of SMEs. OECD Publishing. https://doi.org/10.1787/bdb9256a-en
Tambunan, T. (2022). The importance of SMEs in Indonesia’s economic growth. Asian Journal of Economics and Business, 3(2), 45–63.
World Economic Forum. (2021). The future of business sustainability. WEF Publications.