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Abstract
This study evaluates the effectiveness of Islamic-principle implementation in the Multi-Purpose Financing (PMG) product at Bank Sumut Syariah’s Marelan Raya sub-branch, focusing on Civil Servant (ASN) customers. Employing a qualitative case-study approach, data were gathered through in-depth interviews with the branch head, analysis of internal policy documents, and a customer-satisfaction survey. Findings reveal that the murabahah contract, strictly supervised by the Sharia Supervisory Board and supported by internal audits and structured risk governance, achieves full compliance with the prohibitions of riba, gharar, and maysir; this is reflected in a low Non-Performing Financing (NPF) rate (≈1.8 %) and high customer satisfaction (75 % satisfied, 20 % moderately satisfied). Nevertheless, limited Islamic-finance literacy, perceptions of administrative bureaucracy, and competition from conventional products remain significant challenges. Intensive education, process digitalization, and competitive feature innovation are recommended to boost market penetration and strengthen customer trust. The findings affirm that Bank Sumut’s sharia PMG not only complies with Islamic principles but also delivers economic benefits and a sense of justice to the ASN segment.
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References
- Alawiyah, W. (2023). ANALYSIS OF FACTORS INFLUENCING THE DEMAND FOR MULTIPURPOSE FINANCING AT PT. BANK SUMUT SYARIAH KCP MARELAN RAYA. Transformasi : Journal of Economics and Business Management , 2 (1).
- Amelia, R., Fadillah, N., Novianti, D., & Zandra, NS (2024). APPLICATION OF SHARIA ECONOMIC PRINCIPLES IN THE ISLAMIC BANKING SYSTEM. WELFARE JOURNAL OF ECONOMIC SCIENCE , 1 , 20–32.
- Anissyafira Ula Paramadina, AWL (2021). Marketing Strategy for Multi-Purpose Financing Products for State Civil Apparatus During the Covid-19 Pandemic at PT Bank Sumut. Journal of Islamic Economics , 01 (1), 46–54. https://doi.org/10.22236/alurban
- Ariesta , S., Siregar, MH, Islam, U., Sumatera, N., & Syariah, BS (2025). ANALYSIS OF THE 5C PRINCIPLES IN MULTIPURPOSE FINANCING AT BANK SUMUT SYARIAH KCP. Journal Masharif Al-Syariah: Journal of Islamic Economics and Banking , 10 (204), 116–125.
- Arnita Septiani Panjaitan, NJ (2022). The Role of the Sharia Supervisory Board in Supervision in Islamic Banks (Case Study of Bank Sumut Syariah KC. Tebing Tinggi). Regres Journal of Economics & Management , 131–143.
- Damanik, ZG, & Anggraini , T. (2024). Implementation of Sharia Principles in the Financing Strategy of Islamic Bank MSMEs. EKSYAR: Journal of Islamic Economics & Islamic Business , 11 (2), 133–142.
- Gani, AA (2022). Implementation Sharia Economic Principles in the Global Financial Industry : A Literature Review . Journal Knowledge Accounting and Islamic Business , 4 (1), 203–214.
- Garini, AA, & Lubis, Z. (2023). Effectiveness Of The Implementation Of The Principles of Good Corporate Governance at BSI KCP Jakarta. Journal of Islamic Business and Banking Economics , 7 (2), 1–17.
- Gunawan, A., & Effendi, S. (2022). The Influence of Multipurpose Financing Products Towards Customer Interest At PT Bank Sumut Syariah Branch Office, Medan Ringroad . MUTLAQAH: Journal of Islamic Economic Studies , 3 (1), 90–103. https://doi.org/10.30743/mutlaqah.v3i1.6168
- Harahap, DI, Inda, T., Rahma, F., Ahmadi, N., & Rahmani, BI (2023). The Effect of Compliance with Sharia Principles on the Financial Health of Bank Sumut KCP Karya Entities Using SEM (Structural Equation Modeling) Analysis. Ad-Deenar: Journal of Islamic Economics and Business , September , 441–456. https://doi.org/10.30868/ad.v7i02.5154
- Harsono, M., Soemitra, A., & Arif, M. (2023). Strategy for Increasing Multi-Purpose Financing (PMG) at PT. Bank Sumut Sharia Business Unit. Scientific Journal of Islamic Economics , 9 (03), 3602–3617. https://www.jurnal.stie-aas.ac.id/index.php/jei/article/view/11325
- Husnul khatimah, TA (2025). ANALYSIS OF MULTI-PURPOSE FINANCING PRODUCTS IN BANKS. Journal of Informatics Management Publication , 4 .
- Iqbal, M., Bastian, A., Ainul, I., Sabran, H., & Harahap, S. (2024). Analysis of the Application and Implementation of Sharia Good Corporate Governance Principles in Islamic Banking. SANTRI: Journal of Islamic Economics and Finance , 2 (1), 330–339.
- Maahir, ZM, Fathiah, D., Faradilla, AA, Islam, U., Syarif, N., & Jakarta, H. (2024). Effectiveness of Sharia Supervision in Guaranteeing Sharia Bank Compliance. Maslahah: Journal of Sharia Management and Economics , 2 (3).
- Nasution, RA, & Kamilah, K. (2025). Evaluation of the Effectiveness of Islamic Financial Institutions in Supporting Food Security in Indonesia. FUTURE ACADEMIA The Journal of Multidisciplinary Research on Scientific and Advanced , 3 , 80–89.
- Ningrum, AS (2024). FINANCIAL PERFORMANCE ANALYSIS USING THE ECONOMIC VALUE ADDED METHOD AT BANK SUMUT SYARIAH HM YAMIN MEDAN BRANCH OFFICE. Jurnal Ekonomi Sakti , 13 , 79–89.
- Peti, L., & Hutagalung , MAK (2023). Analysis Quality Return Installments Customer Through Financing Restructuring Stimulus During the Covid-19 Pandemic at PT Bank Sumut Syariah KCP Marelan Raya ANALYSIS OF THE QUALITY OF CUSTOMER INSTALLMENT RETURNS THROUGH. Management, Accounting, Islamic Banking and Islamic Economic Journal , Vol. 1 No. ( 2), 750–762.
- Putri, RD (2024). ANALYSIS OF MULTI-PURPOSE FINANCING (PMG) IMPROVEMENT STRATEGY AT PT BANK SUMUT SYARIAH BUSINESS UNIT. Journal Net Business Volume , 7 (2), 511–517.
- Rosidah , ZN, & Mahfiana , L. (2020). Effectiveness of Applying Sharia Principles in Settlement Sharia Economic Disputes at the National Sharia Arbitration Board ( Basyarnas ). TAWAZUN: Journal of Sharia Economic Law , 3 (1), 15. https://doi.org/10.21043/tawazun.v3i1.7529
- Ulfah, M. (2025). Effectiveness of BYOND By BSI in Quality Service and Satisfaction Customers at BSI KCP Krian Sidoarjo . Journal Nuances : Publication Knowledge Islamic Management and Economics .
References
Alawiyah, W. (2023). ANALYSIS OF FACTORS INFLUENCING THE DEMAND FOR MULTIPURPOSE FINANCING AT PT. BANK SUMUT SYARIAH KCP MARELAN RAYA. Transformasi : Journal of Economics and Business Management , 2 (1).
Amelia, R., Fadillah, N., Novianti, D., & Zandra, NS (2024). APPLICATION OF SHARIA ECONOMIC PRINCIPLES IN THE ISLAMIC BANKING SYSTEM. WELFARE JOURNAL OF ECONOMIC SCIENCE , 1 , 20–32.
Anissyafira Ula Paramadina, AWL (2021). Marketing Strategy for Multi-Purpose Financing Products for State Civil Apparatus During the Covid-19 Pandemic at PT Bank Sumut. Journal of Islamic Economics , 01 (1), 46–54. https://doi.org/10.22236/alurban
Ariesta , S., Siregar, MH, Islam, U., Sumatera, N., & Syariah, BS (2025). ANALYSIS OF THE 5C PRINCIPLES IN MULTIPURPOSE FINANCING AT BANK SUMUT SYARIAH KCP. Journal Masharif Al-Syariah: Journal of Islamic Economics and Banking , 10 (204), 116–125.
Arnita Septiani Panjaitan, NJ (2022). The Role of the Sharia Supervisory Board in Supervision in Islamic Banks (Case Study of Bank Sumut Syariah KC. Tebing Tinggi). Regres Journal of Economics & Management , 131–143.
Damanik, ZG, & Anggraini , T. (2024). Implementation of Sharia Principles in the Financing Strategy of Islamic Bank MSMEs. EKSYAR: Journal of Islamic Economics & Islamic Business , 11 (2), 133–142.
Gani, AA (2022). Implementation Sharia Economic Principles in the Global Financial Industry : A Literature Review . Journal Knowledge Accounting and Islamic Business , 4 (1), 203–214.
Garini, AA, & Lubis, Z. (2023). Effectiveness Of The Implementation Of The Principles of Good Corporate Governance at BSI KCP Jakarta. Journal of Islamic Business and Banking Economics , 7 (2), 1–17.
Gunawan, A., & Effendi, S. (2022). The Influence of Multipurpose Financing Products Towards Customer Interest At PT Bank Sumut Syariah Branch Office, Medan Ringroad . MUTLAQAH: Journal of Islamic Economic Studies , 3 (1), 90–103. https://doi.org/10.30743/mutlaqah.v3i1.6168
Harahap, DI, Inda, T., Rahma, F., Ahmadi, N., & Rahmani, BI (2023). The Effect of Compliance with Sharia Principles on the Financial Health of Bank Sumut KCP Karya Entities Using SEM (Structural Equation Modeling) Analysis. Ad-Deenar: Journal of Islamic Economics and Business , September , 441–456. https://doi.org/10.30868/ad.v7i02.5154
Harsono, M., Soemitra, A., & Arif, M. (2023). Strategy for Increasing Multi-Purpose Financing (PMG) at PT. Bank Sumut Sharia Business Unit. Scientific Journal of Islamic Economics , 9 (03), 3602–3617. https://www.jurnal.stie-aas.ac.id/index.php/jei/article/view/11325
Husnul khatimah, TA (2025). ANALYSIS OF MULTI-PURPOSE FINANCING PRODUCTS IN BANKS. Journal of Informatics Management Publication , 4 .
Iqbal, M., Bastian, A., Ainul, I., Sabran, H., & Harahap, S. (2024). Analysis of the Application and Implementation of Sharia Good Corporate Governance Principles in Islamic Banking. SANTRI: Journal of Islamic Economics and Finance , 2 (1), 330–339.
Maahir, ZM, Fathiah, D., Faradilla, AA, Islam, U., Syarif, N., & Jakarta, H. (2024). Effectiveness of Sharia Supervision in Guaranteeing Sharia Bank Compliance. Maslahah: Journal of Sharia Management and Economics , 2 (3).
Nasution, RA, & Kamilah, K. (2025). Evaluation of the Effectiveness of Islamic Financial Institutions in Supporting Food Security in Indonesia. FUTURE ACADEMIA The Journal of Multidisciplinary Research on Scientific and Advanced , 3 , 80–89.
Ningrum, AS (2024). FINANCIAL PERFORMANCE ANALYSIS USING THE ECONOMIC VALUE ADDED METHOD AT BANK SUMUT SYARIAH HM YAMIN MEDAN BRANCH OFFICE. Jurnal Ekonomi Sakti , 13 , 79–89.
Peti, L., & Hutagalung , MAK (2023). Analysis Quality Return Installments Customer Through Financing Restructuring Stimulus During the Covid-19 Pandemic at PT Bank Sumut Syariah KCP Marelan Raya ANALYSIS OF THE QUALITY OF CUSTOMER INSTALLMENT RETURNS THROUGH. Management, Accounting, Islamic Banking and Islamic Economic Journal , Vol. 1 No. ( 2), 750–762.
Putri, RD (2024). ANALYSIS OF MULTI-PURPOSE FINANCING (PMG) IMPROVEMENT STRATEGY AT PT BANK SUMUT SYARIAH BUSINESS UNIT. Journal Net Business Volume , 7 (2), 511–517.
Rosidah , ZN, & Mahfiana , L. (2020). Effectiveness of Applying Sharia Principles in Settlement Sharia Economic Disputes at the National Sharia Arbitration Board ( Basyarnas ). TAWAZUN: Journal of Sharia Economic Law , 3 (1), 15. https://doi.org/10.21043/tawazun.v3i1.7529
Ulfah, M. (2025). Effectiveness of BYOND By BSI in Quality Service and Satisfaction Customers at BSI KCP Krian Sidoarjo . Journal Nuances : Publication Knowledge Islamic Management and Economics .