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Abstract
This research aims to determine the Contribution of Service Quality to Customer Satisfaction at Ghefa Therapy Center both partially and simultaneously. This study employs quantitative descriptive research. The population in this research is all customers of Ghefa Therapy Center, and the sample taken as respondents is 100 people, selected through random sampling. Data collection is conducted through observation techniques and structured questionnaires. The data analysis techniques used include descriptive analysis, validity test, reliability test, multiple linear regression analysis, correlation test, T-test, F-test, and classical assumption test. The research results indicate that simultaneously, the independent variables have a significant and positive effect with a contribution value of 31%, and the rest is influenced by other variables. Partially, all variables have a positive effect, with staff courtesy and information openness being the most significantly and positively influential.
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References
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References
Kolter, Philip. (2008). Manajemen Pemasaran. Jilid 1 (Edisi Keseblas). Jakarta: Penerbit Indeks
Sugiono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan Kombinasi (Mix Methods). Bandung: Alfabeta
Sujarwa, Wiratna. (2014). SPSS untuk Penelitian. Yogyakarta: Penerbit Pustaka Baru Pers
Tjiptono, Fandy. (2014). Strategi Pemasaran Kedua. Yogyakarta: Gramedia Pustaka Umum
Usman, Husaini & S. Akbar Purnomo. (2020). Pengantar Statistika (Edisi Ketiga). Yogyakarta: Bumi Aksara
Ni Made Arie Sulistyawati & Ni Ketut Seminari. (2015). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Restoran Indus Ubud Gianyar. Fakultas Ekonomi Dan Bisnis Universitas Udayana
Indri Kartini Tampanguma, Johny A. F Kalangi & Olivia Walangitan. (2021). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Rumah Es Miangas Bahu Kota Manado. Program Studi Ilmu Administrasi Bisnis Fakultas Ilmu Sosial Dan Politik Universitas Sam Ratulangi.
Yusra Nginang, Adrianah, Asniwati & Syahrir. (2022). Pengaruh Pendapatan dan Lokasi terhadap Pembelian Rumah Subsidi Perumahan Bumi Findaria Mas 2 di Kabupaten Maros. STIMI YAPMI Makassar. Jurnal Mirai Management , Volume 7 Issue 3 (2022) Pages 71 – 79.