Article Sidebar

Download
Download PDF

Main Article Content

Abstract

The research about "Digital Marketing Optimization Efforts for  Hi-Five Detailing and Coating Batam" contains the writing of implementation results for MSMEs to optimize marketing strategies. Utilization of digital marketing strategies includes social media, communication media, and interest content that will be implement. Social media is the tool used for implementation because it can reach a wider audience effectively and efficiently. MSMEs can convey marketing messages and information to the target audience in increasing company profits. The research technique used in this research is qualitative methods by conducting interviews with business owners and customer representatives. Interviews were conducted to understand the conditions of the informants and their responses regarding UMKM Hi-Five Detailing and Coating Batam. The research will provide an understanding of the benefits of digital marketing in the digitalization era for a business to do marketing. The conclusion shows that the results of using digital marketing strategies have an impact on improving customer or customer relationships. Relationships with customers that are built can support business development in obtaining company profits.

Keywords

Marketing, Digital, Social Media, Optimalization, Communication.

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Lady, L., Hasan, G. ., Winson, W., Tyana, T., & Febby, F. (2023). Upaya Optimalisasi Pemasaran Secara Digital pada UMKM Hi-Five Detailing dan Coating Batam. Economics and Digital Business Review, 4(2), 31–49. https://doi.org/10.37531/ecotal.v4i2.561
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Agustiena Merdekawati, Andrie Kurniawan, Henny Leidiyana, Al Ghazali, & Waryono. (2021). Pelatihan Google Bisnisku Untuk Meningkatkan Pemasaran Pada Karang Taruna Tunas Mandiri Desa Sukaharja. PaKMas: Jurnal Pengabdian Kepada Masyarakat, 1(2), 66–70. https://doi.org/10.54259/pakmas.v1i2.72
  2. Agustina, W., & Purnama Sari, W. (2021). Pengaruh Influencer Marketing Tiktok terhadap Brand Image Bittersweet by Najla (Vol. 5, Issue 2).
  3. Al-Gasawneh, J. A., & Al-Adamat, A. M. (2020). The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention. Management Science Letters, 10(8), 1701–1708. https://doi.org/10.5267/j.msl.2020.1.010
  4. Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95. https://doi.org/10.1007/s11747-019-00695-1
  5. Babaç, E., & Yüncü, H. R. (2022). Determination of user experience on food business websites using neuromarketing techniques. Tourism and Management Studies, 18(3), 49–64. https://doi.org/10.18089/tms.2022.180304
  6. Boerman, S. C., & Müller, C. M. (2022). Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment. International Journal of Advertising, 41(1), 6–29. https://doi.org/10.1080/02650487.2021.1986256
  7. Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2021). Be creative, my friend! Engaging users on Instagram by promoting positive emotions. Journal of Business Research, 130, 416–425. https://doi.org/10.1016/j.jbusres.2020.02.014
  8. Du, H. S., Xu, J., Tang, H., & Jiang, R. (2022). Repurchase Intention in Online Knowledge Service: The Brand Awareness Perspective. Journal of Computer Information Systems, 62(1), 174–185. https://doi.org/10.1080/08874417.2020.1759159
  9. du Plessis, C. (2022a). A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior. SAGE Open, 12(2). https://doi.org/10.1177/21582440221093042
  10. du Plessis, C. (2022b). A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior. SAGE Open, 12(2). https://doi.org/10.1177/21582440221093042
  11. Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59. https://doi.org/10.1016/j.ijinfomgt.2020.102168
  12. Faelens, L., Hoorelbeke, K., Cambier, R., van Put, J., Van de Putte, E., De Raedt, R., & Koster, E. H. W. (2021). The relationship between Instagram use and indicators of mental health: A systematic review. In Computers in Human Behavior Reports (Vol. 4). Elsevier Ltd. https://doi.org/10.1016/j.chbr.2021.100121
  13. Hariani, E., Widyawati, R. F., & Dewanti, A. A. (2022). Strategi Pemasaran Digital Produk UMKM di Kota Pasuruan dengan Aplikasi LINKTREE. Jurnal Pengabdian Masyarakat (Abdira), 2(3). https://doi.org/10.31004/abdira.v2i3.170
  14. Hartemo, M. (2022). Conversions on the rise – modernizing e-mail marketing practices by utilizing volunteered data. Journal of Research in Interactive Marketing, 16(4), 585–600. https://doi.org/10.1108/JRIM-03-2021-0090
  15. Hasan, H., Alief Fahdal, M., Hasanuddin, U., & Selatan, S. (2022a). Yumary: Jurnal Pengabdian kepada Masyarakat Pemberdayaan Masyarakat UMKM Sulawesi dalam Implementasi Digitalisasi UMKM (Sulawesi MSME Community Empowerment in the Implementation of MSME Digitization). 3(1), 43–50. https://doi.org/10.35912/jpm.v3i1.1225
  16. Hasan, H., Alief Fahdal, M., Hasanuddin, U., & Selatan, S. (2022b). Yumary: Jurnal Pengabdian kepada Masyarakat Pemberdayaan Masyarakat UMKM Sulawesi dalam Implementasi Digitalisasi UMKM (Sulawesi MSME Community Empowerment in the Implementation of MSME Digitization). 3(1), 43–50. https://doi.org/10.35912/jpm.v3i1.1225
  17. Hasan, H., Alief Fahdal, M., Hasanuddin, U., & Selatan, S. (2022c). Yumary: Jurnal Pengabdian kepada Masyarakat Pemberdayaan Masyarakat UMKM Sulawesi dalam Implementasi Digitalisasi UMKM (Sulawesi MSME Community Empowerment in the Implementation of MSME Digitization). 3(1), 43–50. https://doi.org/10.35912/jpm.v3i1.1225
  18. Kalogiannidis, S., & Chatzitheodoridis, F. (2022). Effects of Agile Customer Relation Management System on Business Performance and Entrepreneurship. WSEAS Transactions on Environment and Development, 18, 496–503. https://doi.org/10.37394/232015.2022.18.48
  19. Langan, R., Cowley, S., & Nguyen, C. (2019). The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption. Journal of Marketing Education, 41(1), 32–46. https://doi.org/10.1177/0273475318823849
  20. Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49(1), 51–70. https://doi.org/10.1007/s11747-020-00733-3
  21. Lutfi, M. (2021). “Jurnal TRANSFORMASI (Informasi & Pengembangan Iptek)” (STMIK BINA PATRIA) IMPLEMENTASI TEKNIK LOCAL SEARCH ENGINE OPTIMATION (SEO) MENGGUNAKAN GOOGLE MY BUSSINESS (STUDI KASUS DI TB. JAYA SUKSES). Jurnal TRANSFORMASI, 17(2), 56–69. https://ejurnal.poltekpos.ac.id/index.php/merpati
  22. M Ivan Mahdi. (2022, February 25). Pengguna Media Sosial di Indonesia Capai 191 Juta pada 2022. https://dataindonesia.id/digital/detail/pengguna-media-sosial-di-indonesia-capai-191-juta-pada-2022
  23. Mahmut, B., Huseyin, K., Selin, S. F., & Ozlem, A. (2022). Determinants of Consumer Attitudes Towards Social Media Advertising: Evidence from the Turkish Airline Industry. Studies in Business and Economics, 17(1), 5–23. https://doi.org/10.2478/sbe-2022-0001
  24. Maqableh, M., Hmoud, H. Y., Jaradat, M., & Masa’deh, R. (2021). Integrating an information systems success model with perceived privacy, perceived security, and trust: the moderating role of Facebook addiction. Heliyon, 7(9). https://doi.org/10.1016/j.heliyon.2021.e07899
  25. Menon, D., & Meghana, H. R. (2021). Unpacking the uses and gratifications of Facebook: A study among college teachers in India. Computers in Human Behavior Reports, 3. https://doi.org/10.1016/j.chbr.2021.100066
  26. Olson, E. M., Olson, K. M., Czaplewski, A. J., & Key, T. M. (2021a). Business strategy and the management of digital marketing. Business Horizons, 64(2). https://doi.org/10.1016/j.bushor.2020.12.004
  27. Olson, E. M., Olson, K. M., Czaplewski, A. J., & Key, T. M. (2021b). Business strategy and the management of digital marketing. Business Horizons, 64(2), 285–293. https://doi.org/10.1016/j.bushor.2020.12.004
  28. Park, C. I., & Namkung, Y. (2022). The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry. Sustainability (Switzerland), 14(3). https://doi.org/10.3390/su14031657
  29. Păvăloaia, V. D., Anastasiei, I. D., & Fotache, D. (2020). Social media and e-mail marketing campaigns: Symmetry versus convergence. Symmetry, 12(12), 1–23. https://doi.org/10.3390/sym12121940
  30. Petrov Stanimirov, E., Sashov Zhechev, V., & Radoslavova Stanimirova, M. (n.d.). Strategic Readiness for CRM Process Management: the Case of Business Service Companies in Bulgaria.
  31. Posadas, M. A., Divine, C., Dragas, S., Sophia, M., Santos, D., Nychail, O., & Santos, T. (2022). Journal of Business and Management Studies Effective Digital Marketing Strategies Used by MSMEs in NCR Under New Normal. https://doi.org/10.32996/jbms
  32. Shilvina Widi. (2023, February 3). Pengguna Media Sosial di Indonesia Sebanyak 167 Juta pada 2023. Data Indonesia.Id. https://dataindonesia.id/digital/detail/pengguna-media-sosial-di-indonesia-sebanyak-167-juta-pada-2023
  33. Soedarsono, D. K., Mohamad, B., Adamu, A. A., & Pradita, K. A. (2020). Managing digital marketing communication of coffee shop using instagram. International Journal of Interactive Mobile Technologies, 14(5). https://doi.org/10.3991/IJIM.V14I05.13351
  34. Tri Cahya, B., Widyarani, E., Rohmah, F., Hidayah Islamiah, M., Studi Ekonomi Syariah, P., Kudus, I., & Pekalongan, I. (n.d.). Urgensi E-Marketing Berbasis Google Maps pada Keberlangsungan Usaha Entrepreneur Muslim (Studi pada Kabupaten Demak). In Maret 2022 (Vol. 20). http://jurnalnasional.ump.ac.id/index.php/kompartemen/
  35. Wati, A. P., Martha, J. A., & Indrawati, A. (2020). Peningkatan Keterampilan Pemasaran Melalui Pelatihan Whatsapp Business Pada UMKM. Dedication : Jurnal Pengabdian Masyarakat, 4(2), 137–148. https://doi.org/10.31537/dedication.v4i2.362
  36. Zhang, X. (2020). The Influences of Brand Awareness on Consumers’ Cognitive Process: An Event-Related Potentials Study. Frontiers in Neuroscience, 14. https://doi.org/10.3389/fnins.2020.00549
  37. Zoubi, F. H., & Mohammad Al-Harazneh, D. (2019). The Impact of Social Media on Customers’ Loyalty toward Hotels in Jordan. International Journal of Business and Management, 14(5), 123. https://doi.org/10.5539/ijbm.v14n5p123