Main Article Content

Abstract

PT Jasa Raharja is a State-Owned Enterprise (SOE) whose primary duty is to provide basic protection to victims of road traffic and public transportation accidents. In addition to providing compensation, PT Jasa Raharja also plays an active role in accident prevention efforts through various safety education activities and socialization programs aimed at increasing public awareness of road safety and understanding of the services provided.


PT Jasa Raharja Mamuju Branch consistently carries out safety education and socialization activities for the public, including through counseling, safety campaigns, and the provision of information regarding the rights and obligations of road users. These activities are expected to not only increase public knowledge but also impact the level of public satisfaction with the services provided by PT Jasa Raharja.


Based on this, this study was conducted to analyze the effect of safety education and socialization programs on community satisfaction at PT Jasa Raharja Mamuju Branch. This research is expected to provide insight into the role and contribution of PT Jasa Raharja in improving community satisfaction and serve as evaluation material for developing future service and education programs.

Keywords

Safety Education, Program Socialization, Community Satisfaction.

Article Details

How to Cite
Ardianti, S., Yeni, H., Junaeda, J., Ferils, M., & Wahab, A. (2026). The Impact of Safety Education and Socialization Programs on Community Satisfaction at PT Jasa Raharja, Mamuju Branch. Economics and Digital Business Review, 7(2), 190–205. https://doi.org/10.37531/ecotal.v7i2.3885

References

  1. Abdjul, R., Podungge, R., & Dai, R. M. (2022). Quantitative research methods. Gorontalo: CV. Cahaya Arsh Publisher.
  2. Aminah, S., Burhanuddin, & Abidin, F. H. (2024). Analysis of community satisfaction with public services provided by the Tempe District Office, Wajo Regency. JIM (Student Journal of History Education), 9(2). https://doi.org/10.24815/jimps.v9i2.30231
  3. Anggleni, A. (2023). Public awareness campaigns in improving the quality of public services in Cambai Subdistrict, Prabumulih City, South Sumatra Province. Journal of Social Sciences and Management, 3(2). https://doi.org/10.56135/jsm.v3i2.177
  4. Central Bureau of Statistics. (2024). Indonesian Traffic Accident Statistics for 2024. Central Bureau of Statistics of Indonesia.
  5. Catur, S. (2022). Customer satisfaction in educational service businesses. Cemerlang: Journal of Management and Business Economics, 2(2). https://doi.org/10.55606/cemerlang.v2i2.177
  6. Dehghani Ghale, R., et al. (2022). Identifying factors influencing customer loyalty covered by supplemental insurance. Mixed Methods Research Journal.
  7. Dwiatmoko, H., et al. (2023). Accident prevention and traffic safety for Sekolah Alam Bekasi. Communautaire, 2(1). https://doi.org/10.61987/communautaire.v2i1.162
  8. Fatchurrohman, M. (2023). Public relations strategies to improve public understanding of accident compensation coverage at PT Jasa Raharja. SENTRI: Journal of Scientific Research, 2(6). https://doi.org/10.55681/sentri.v2i6.974
  9. Hakim, D. (2021). Validity and Reliability of the Achievement Motivation Questionnaire. Riko. 4(4), 263–268.
  10. Hardiyansyah. (2021). Public Service Quality: Concepts, Dimensions, Indicators, and Implementation. Yogyakarta: Gava Media.
  11. Haryani, S. O., & Muhazir, A. (2022). The influence of customer service communication quality on customer satisfaction at the Jasa Raharja Service Office (KPJR) in Sleman. AGUNA: Journal of Communication Science.
  12. Herawati, L. (2022). Innovation of public services reviewed from community satisfaction index to the District of Banyuwangi. International Journal of Social Service and Research, 2(9). https://doi.org/10.46799/ijssr.v2i9.156
  13. Heriyanto, Y., & Oktarina, N. (2024). The effect of public service quality on public satisfaction with social insurance services. Indonesian Journal of Public Administration, 5(2), 115–128.
  14. adeja, A., & Brahmbhatt, M. (2022). Skala Pengukuran dan Validasi Pengalaman Pelanggan Perusahaan Asuransi Umum (GICX). Towards Excellence, 14(1). https://doi.org/10.37867/te1401100
  15. Jannah, M. 2021. Human Resource Management. Open Science Framework (OSF). https://doi.org/10.31219/osf.io/753jr
  16. Kajwang, B. (2022). Importance of education and skills on performance of insurance sector. Journal of Strategic Management, 6(1). https://doi.org/10.47672/jsm.922
  17. Maisaroh, A. R., Sulaiman, L., & Sismulyanto. (2024). Factors Contributing to Delayed BPJS Claims at the NTB Provincial General Hospital. Qamarul Huda Health Journal, 12(1), 42–47. https://doi.org/10.37824/jkqh.v12i1.2024.680
  18. Minister of State Apparatus Empowerment and Bureaucratic Reform of the Republic of Indonesia. 2017. Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform No. 14 of 2017 concerning Guidelines for the Preparation of Public Satisfaction Surveys for Public Service Providers. Jakarta.
  19. Na, M. O., dkk. (2024). Use of safety awareness level improvement program to promote workplace safety culture. Safety Culture Research.
  20. Pebrina, H. (2023). The influence of work discipline and work environment on the performance of employees at the Depok City Cooperative and Micro Business Office. Research and Development Student Scientific Journal (JIS), 1(2), 258–266.
  21. Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform of the Republic of Indonesia No. 14 of 2017 on Guidelines for Conducting Public Satisfaction Surveys of Public Service Providers. (2017).
  22. Purwanto, Sigit, et al. 2024. Human Resource Management. Yogyakarta: Tri Edukasi Ilmiah Foundation.
  23. Qin, K., & Manly, N. E. (2024). Continuing safety education and workplace efficacy of student workers. Journal of Education and Educational Research. https://doi.org/10.54097/7hkv9b51
  24. Rany, S., & Aisyah, D. (2025). Collaboration for safety: Analysis of collaborative governance in traffic management. Jurnal Kebijakan Publik, 16(1), 78–85.
  25. Salam, A., Riza, F., & Sarwoko, E. (2025). The effectiveness of consumer complaint services in improving customer satisfaction mediated by customer experience: An empirical study at PT Jasa Raharja. Eduvest, 5(7). https://doi.org/10.59188/eduvest.v5i7.51472
  26. Sani, I., Saskia, S., & Syahyunan, S. (2022). Analysis of the influence of service quality on customer satisfaction at PT Asuransi Jasa Indonesia, Medan Branch. Jesya, 5(1). https://doi.org/10.36778/jesya.v5i1.580
  27. Sinambela, L. P. (2021). Public service reform: Theory, policy, and implementation. Jakarta: Bumi Aksara.
  28. Siyoto, S., & Sodik, A. (2020). Fundamentals of research methodology. Yogyakarta: Literasi Media Publishing.
  29. Sofwatillah, Risnita, Jailani, M. S., & Saksitha, D. A. (2024). Quantitative and qualitative data analysis techniques in scientific research. Journal GentaMulia, 15(2), 79–91.
  30. Sugiyono. (2022). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alfabeta.
  31. Surabaya Case. (2022). The effect of public satisfaction in public services with variables mediated by perceptions of UU No. 33 and 34 of 1964 (Case research at PT Jasa Raharja as the represent of Surabaya). Journal of Economics, Finance and Management Studies, 5(7). https://doi.org/10.47191/jefms/v5-i7-02
  32. Surya, A. A. B. O. K. K., dkk. (2024). Continuous simulat ion on the number of traffic accidents in Indonesia. Jurnal Teknologi Transportasi dan Logistik, 5(2). https://doi.org/10.52920/jttl.v5i2.94
  33. Umami, A., & Syahriza, R. (2022). Analysis of service quality regarding claims at PT Jasa Raharja’s North Sumatra Branch. Publika: Journal of Public Administration, 8(1). https://doi.org/10.25299/jiap.2022.vol8(1).9201
  34. Utami, Y., Rasmanna, P. M., & Khairunnisa. (2023). Validity and reliability testing of a lecturer performance evaluation instrument. SAINTEK (Journal of Science and Technology), 4(2), 21–24.
  35. Yadisar, A. M. 2025. “Public Service Strategies Oriented Toward Public Service Users.” FOKUS: Scientific Publication for Students, Faculty, and Alumni of Kapuas Sintang University, Vol. 23 No. 2, pp. 404–411