Main Article Content
Abstract
Healthcare service quality plays a vital role in addressing competition among healthcare providers. For dental clinics, maintaining sustainability requires managerial strategies oriented toward enhancing patient satisfaction. This study aims to examine the effects of service quality, price, and location on patient satisfaction at ANT Dental Care. The population comprised all patients who had received treatment at ANT Dental Care. Using a purposive sampling technique, questionnaires were distributed to 193 active patients during the research period. The data were analyzed quantitatively using multiple linear regression, including validity and reliability testing, classical assumption testing (normality, multicollinearity, and heteroscedasticity), and hypothesis testing through the coefficient of determination (R²), t-test (partial), and F-test (simultaneous).
The results reveal that service quality, price, and location each have a positive and significant effect on patient satisfaction. Furthermore, simultaneously, service quality, price, and location significantly influence patient satisfaction at ANT Dental Care, as indicated by the F-test significance value below 0.05.
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References
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- Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57–71. https://doi.org/10.1177/002224299205600205
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- McCarthy, E. J. (1960). Basic marketing: A managerial approach. Richard D. Irwin.
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- Monroe, K. B. (2003). Pricing: Making profitable decisions (3rd ed.). McGraw-Hill.
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- Naidu, A. (2019). Factors affecting patient satisfaction and healthcare quality. International Journal of Health Care Quality Assurance, 22(4), 366–381. https://doi.org/10.1108/09526860910964834
- Newsome, P. R. H., & Wright, G. H. (2016). Patient management: A review of patient satisfaction. British Dental Journal, 186(4), 166–170. https://doi.org/10.1038/sj.bdj.4800052a
- Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460–469. https://doi.org/10.1177/002224378001700405
- Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41–50.
- Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.
- Rahma, A., & Wahyono, W. (2018). The influence of service quality, price, and location on patient satisfaction. Management Analysis Journal, 7(1), 88–97. https://doi.org/10.15294/maj.v7i1.23590
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References
Adams, J. S. (1965). Inequity in social exchange. Advances in Experimental Social Psychology, 2, 267–299. https://doi.org/10.1016/S0065-2601(08)60108-2
Akbar, F. H., & Parvez, N. (2019). Impact of service quality on patient satisfaction in private dental hospitals in India. Journal of Healthcare Management, 21(3), 245–259. https://doi.org/10.1177/0972063419875654
Al-Abri, R., & Al-Balushi, A. (2014). Patient satisfaction survey as a tool towards quality improvement. Oman Medical Journal, 29(1), 3–7. https://doi.org/10.5001/omj.2014.02
Alhashem, A. M., Alquraini, H., & Chowdhury, R. I. (2017). Factors influencing patient satisfaction in primary healthcare clinics in Kuwait. International Journal of Health Care Quality Assurance, 24(3), 249–262. https://doi.org/10.1108/09526861111125570
Aliman, N. K., & Mohamad, W. N. (2016). Linking service quality, patients’ satisfaction and behavioral intentions: An investigation on private healthcare in Malaysia. Procedia – Social and Behavioral Sciences, 224, 141–148. https://doi.org/10.1016/j.sbspro.2016.05.419
Alrubaiee, L., & Alkaa’ida, F. (2017). The mediating effect of patient satisfaction in the patients’ perceptions of healthcare quality–patient trust relationship. International Journal of Marketing Studies, 3(1), 103–127. https://doi.org/10.5539/ijms.v3n1p103
Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson.
Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57–71. https://doi.org/10.1177/002224299205600205
Donabedian, A. (2005). Evaluating the quality of medical care. The Milbank Quarterly, 83(4), 691–729. https://doi.org/10.1111/j.1468-0009.2005.00397.x
Fatima, T., Malik, S. A., & Shabbir, A. (2018). Hospital healthcare service quality, patient satisfaction and loyalty. International Journal of Quality & Reliability Management, 35(6), 1195–1214. https://doi.org/10.1108/IJQRM-02-2017-0031
Grönroos, C. (2020). Service management and marketing: Managing the service profit logic (5th ed.). Wiley.
Handayani, P. W., Hidayanto, A. N., & Budi, I. (2015). Patient satisfaction with hospital services: A study from Indonesia. International Journal of Healthcare Management, 8(3), 157–165. https://doi.org/10.1179/2047971915Y.0000000014
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Prentice Hall.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Lovelock, C., & Wirtz, J. (2011). Services marketing: People, technology, strategy. Pearson.
McCarthy, E. J. (1960). Basic marketing: A managerial approach. Richard D. Irwin.
Meesala, A., & Paul, J. (2018). Service quality, consumer satisfaction and loyalty in hospitals. Journal of Retailing and Consumer Services, 40, 261–269. https://doi.org/10.1016/j.jretconser.2016.10.011
Monroe, K. B. (2003). Pricing: Making profitable decisions (3rd ed.). McGraw-Hill.
Mosadeghrad, A. M. (2014). Factors influencing healthcare service quality. International Journal of Health Policy and Management, 3(2), 77–89. https://doi.org/10.15171/ijhpm.2014.65
Naidu, A. (2019). Factors affecting patient satisfaction and healthcare quality. International Journal of Health Care Quality Assurance, 22(4), 366–381. https://doi.org/10.1108/09526860910964834
Newsome, P. R. H., & Wright, G. H. (2016). Patient management: A review of patient satisfaction. British Dental Journal, 186(4), 166–170. https://doi.org/10.1038/sj.bdj.4800052a
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), 460–469. https://doi.org/10.1177/002224378001700405
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41–50.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.
Rahma, A., & Wahyono, W. (2018). The influence of service quality, price, and location on patient satisfaction. Management Analysis Journal, 7(1), 88–97. https://doi.org/10.15294/maj.v7i1.23590
Tjiptono, F., & Chandra, G. (2016). Service, quality & satisfaction (4th ed.). Andi.
Xia, L., Monroe, K. B., & Cox, J. L. (2004). The price is unfair! A conceptual framework of price fairness perceptions. Journal of Marketing, 68(4), 1–15. https://doi.org/10.1509/jmkg.68.4.1.42733
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value. Journal of Marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2013). Services marketing: Integrating customer focus across the firm (6th ed.). McGraw-Hill Education