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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh media sosial terhadap efektivitas sistem informasi operasional dengan mempertimbangkan peran mediasi employee engagement. Dalam era digital, media sosial tidak hanya digunakan sebagai alat komunikasi eksternal tetapi juga memainkan peran penting dalam internalisasi informasi dan kolaborasi antar karyawan. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 150 responden yang bekerja di sektor swasta dengan sistem informasi terkomputerisasi. Analisis dilakukan menggunakan metode SEM (Structural Equation Modeling). Hasil penelitian menunjukkan bahwa media sosial berpengaruh signifikan terhadap efektivitas sistem informasi operasional, baik secara langsung maupun tidak langsung melalui employee engagement. Implikasi praktis dari penelitian ini mengarah pada pentingnya integrasi media sosial dalam lingkungan kerja untuk meningkatkan keterlibatan karyawan dan efektivitas sistem informasi.
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References
- Kahn, W. A. (1990). Psychological conditions of personal engagement and disengagement at work. Academy of Management Journal, 33(4), 692–724.
- Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357–365.
- Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68.
- Zeng, J., & Glaister, K. W. (2018). Social media use in organizations: Exploring the importance of employee engagement. Journal of Organizational Effectiveness: People and Performance, 5(3), 245–263.
- Schwab, K. (2020). The Fourth Industrial Revolution (Updated ed.). Crown Business.
- Turban, E., Pollard, C., & Wood, G. (2022). Information Technology for Management: Driving Digital Transformation to Increase Local and Global Performance (12th ed.). Wiley.
- Chugh, R., & Ruhi, U. (2021). Social Media in Business and Governance: Opportunities, Risks and Challenges. Springer.
- Laudon, K. C., & Laudon, J. P. (2021). Management Information Systems: Managing the Digital Firm (16th ed.). Pearson.
- Bakker, A. B., & Albrecht, S. L. (Eds.). (2021). Work Engagement in the 21st Century: New Frontiers in Theory and Research. Emerald Publishing.
References
Kahn, W. A. (1990). Psychological conditions of personal engagement and disengagement at work. Academy of Management Journal, 33(4), 692–724.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357–365.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68.
Zeng, J., & Glaister, K. W. (2018). Social media use in organizations: Exploring the importance of employee engagement. Journal of Organizational Effectiveness: People and Performance, 5(3), 245–263.
Schwab, K. (2020). The Fourth Industrial Revolution (Updated ed.). Crown Business.
Turban, E., Pollard, C., & Wood, G. (2022). Information Technology for Management: Driving Digital Transformation to Increase Local and Global Performance (12th ed.). Wiley.
Chugh, R., & Ruhi, U. (2021). Social Media in Business and Governance: Opportunities, Risks and Challenges. Springer.
Laudon, K. C., & Laudon, J. P. (2021). Management Information Systems: Managing the Digital Firm (16th ed.). Pearson.
Bakker, A. B., & Albrecht, S. L. (Eds.). (2021). Work Engagement in the 21st Century: New Frontiers in Theory and Research. Emerald Publishing.