Article Sidebar

Download
PDF
Statistic
Read Counter : 52 Download : 28

Downloads

Download data is not yet available.

Main Article Content

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup Fear of Missing Out (FOMO) dan hedonisme terhadap minat beli produk Maybelline New York di kalangan generasi Z di Kota Medan. Penelitian ini menggunakan metode penelitian kuantitatif dengan menggunakan software SPSS, jumlah sampel dalam penelitian ini sebanyak 100 responden yang dipilih dengan melalui teknik Purposive Random Sampling, dan disebarkan menggunakan Google Form. Hasil peneltian ini menunjukkan bahwa berdasarkan Uji Parsial (Uji t) Fear of Missing Out (FOMO), dan Hedonisme berpengaruh positif dan signifikan terhadap Minat Beli produk Maybelline New York di kalangan Generasi Z di Kota Medan. Berdasarkan Uji Simultan (Uji F), Fear of Missing Out (FOMO), dan Hedonisme berpengaruh positif dan signifikan secara bersama–sama berpengaruh positif dan signifikan terhadap Minat Beli produk Maybelline New York di kalangan Generasi Z di Kota Medan. Nilai R Square yang diperoleh sebesar 0,472 yang berarti 47,2% minat beli dapat meningkat oleh Fear of Missing Out (FOMO) dan Hedonisme.

Keywords

Fear of Missing Out Hedonisme Minat Beli

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Sitanggang, G., Silaban, P. H., & Sitorus, S. A. (2025). Pengaruh Gaya Hidup Fear Of Missing Out (FOMO) Dan Hedonisme Terhadap Minat Beli Produk Maybelline New York Dikalangan Generasi Z Di Kota Medan. Economics and Digital Business Review, 6(2), 213–219. https://doi.org/10.37531/ecotal.v6i2.2330
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Abel, J. P., Buff, C. L., & Burr, S. A. (2016). Scale development and assessment. Journal of Business & Economics Research, 14(1), 33–44.
  2. Ajzen, I., & Fishbein, M. (1977). 8-918e.g., Calder & Ross. Psychological Bulletin, 84(5), 888–918.
  3. https://psycnet.apa.org/doi/10.1037/0033-2909.84.5.888
  4. Asrulla, Risnita, Jailani, M. S., & Jeka, F. (2023). Populasi dan Sampling (Kuantitatif), Serta Pemilihan Informan Kunci (Kualitatif) dalam Pendekatan
  5. Bläse, R., Filser, M., Kraus, S., Puumalainen, K., & Moog, P. (2024). Non-sustainable buying behavior: How the fear of missing out drives purchase intentions in the fast fashion industry. Business Strategy and the Environment, 33(2), 626–641.
  6. https://doi.org/10.1002/bse.3509
  7. Costigliola, F. C. (2019). Library of Congress Cataloging in Publication Data. Awkward Dominion, 381–382.
  8. https://doi.org/10.7591/9781501721144-016
  9. Elhai, J. D., Yang, H., & Montag, C. (2021). Fear of missing out (Fomo): Overview, theoretical underpinnings, and literature review on relations with severity of negative affectivity and problematic technology use. Brazilian Journal of Psychiatry, 43(2), 203–209.
  10. https://doi.org/10.1590/1516-4446-2020-0870
  11. Good, M. C., & Hyman, M. R. (2020). ‘Fear of missing out’: antecedents and influence on purchase likelihood. Journal of Marketing Theory and Practice, 28(3), 330–341.
  12. https://doi.org/10.1080/10696679.2020.1766359
  13. Hennigs, N., & Klarmann, C. (2015). Hedonic Consumption. Wiley Encyclopedia of Management, 46(3), 1–1. https://doi.org/10.1002/9781118785317.weom090127
  14. Herman, D. (2000). Introducing short-term brands: A new branding tool for a new consumer reality. Journal of Brand Management, 7(5), 330–340. https://doi.org/10.1057/bm.2000.23
  15. Muhsanah Muzhar, W., Wati, A., & Purba, D. (2024). Studi Identifikasi Faktor-Faktor Yang Mempengaruhi Fear of Missing Out (FOMO) Pada Pemain Tiktok Di SMK Swasta Sahata Pematangsiantar The study of identifying factors that affected fear of missing out (FOMO) on the tiktok player in SMK Swasta Sahata Pemat. Jurnal Islamika Granada, 4(3). https://repositori.uma.ac.id/handle/123456789/23640
  16. Przybylski, A. K., Murayama, K., Dehaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
  17. Purba, A. S., Prathivi, M. D. G., & Sihombing, R. (2023). the Role of City’S Brand Equity’S Dimension on Tourist’S Visit Intention Using Familiarity As Mediation: a Study of Tangerang City Indonesia. Jurnal Manajemen Perhotelan, 9(1), 17–23.
  18. https://doi.org/10.9744/jmp.9.1.17-23
  19. Razali, R., & Fuadi. (2023). Gaya Hidup Masyarakat Hedonisme di Kota Lhokseumawe. Jurnal EMT KITA, 7(1), 215–222. https://doi.org/10.35870/emt.v7i1.839
  20. Scott, A. J., Hosmer, D. W., & Lemeshow, S. (1991). Applied Logistic Regression. Biometrics, 47(4), 1632.
  21. https://doi.org/10.2307/2532419
  22. Silaban, P. H., Silalahi, A. D. K., Octoyuda, E., Sitanggang, Y. K., Hutabarat, L., & Sitorus, A. I. S. (2022). Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention. Cogent Business and Management, 9(1).
  23. https://doi.org/10.1080/23311975.2022.2062910
  24. Siqueira, M. S. S., Nascimento, P. O., & Freire, A. P. (2022). Reporting Behaviour of People with Disabilities in relation to the Lack of Accessibility on Government Websites: Analysis in the light of the Theory of Planned Behaviour. Disability, CBR and Inclusive Development, 33(1), 52–68. https://doi.org/10.47985/dcidj.475
  25. Tjiptono, F. (2014). Pemasaran Jasa: Prinsip, Penerapan dan Penelitian. March, 5–6.
  26. Wirasukessa, K., & Sanica, I. G. (2023). Fear of Missing Out Dan Hedonisme Pada Perilaku Konsumtif Millennials: Peran Mediasi Subjective Norm Dan Attitude. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 7(1), 156–175.
  27. https://psycnet.apa.org/doi/10.1037/0033-2909.84.5.888.