Main Article Content

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economy; however, their resilience often faces numerous challenges. This study aims to analyze the influence of entrepreneurial characteristics and digital maturity on MSME resilience in Bandar Lampung. Using a quantitative approach, data were collected from 100 MSME owners through questionnaires and analyzed using multiple linear regression. The findings reveal that entrepreneurial characteristics positively influence business resilience, with a regression coefficient of 0.137 and a significance level of 0.061. Meanwhile, digital maturity has a more significant impact, with a regression coefficient of 0.729 and a significance level of 0.000. The R Square value of 0.668 indicates that 66.8% of the variation in business resilience can be explained by these two variables. These findings confirm that digital maturity plays a more dominant role than entrepreneurial characteristics in enhancing MSME resilience. Therefore, MSME owners are encouraged to adopt digital technology to strengthen their competitiveness and business resilience.

Keywords

MSMEs Business Resilience Entrepreneurial Characteristics Digital Maturity Digital Technology

Article Details

How to Cite
Agusriyanto, R. B., Ahadiat, A., & Nabila, N. I. . (2025). The Influence of Entrepreneurial Characteristics and Digital Maturity on the Resilience of Micro, Small, and Medium Enterprises in Bandar Lampung, Indonesia. Economics and Digital Business Review, 6(1), 654–665. https://doi.org/10.37531/ecotal.v6i1.2272

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