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Abstract
In the era of rapid technological advancements and globalization, businesses face unprecedented challenges and opportunities. Digital business development has become a cornerstone for achieving competitiveness and sustainability in the modern global market. This paper explores strategies for digital business growth, focusing on leveraging emerging technologies, enhancing customer experiences, and optimizing operational efficiency. Key components include digital transformation, data-driven decision-making, omnichannel marketing, and the integration of artificial intelligence and automation. Case studies from successful global businesses illustrate the impact of these strategies on market expansion, customer retention, and revenue growth. The findings underscore the necessity of agility, innovation, and strategic collaboration in navigating the complexities of the digital economy.
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References
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References
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital business strategy: Toward a next generation of insights. MIS Quarterly, 37(2), 471–482. DOI: 10.25300/MISQ/2013/37:2.3
Bughin, J., LaBerge, L., & Mellbye, A. (2017). The case for digital reinvention. McKinsey Quarterly. DOI: 10.2139/ssrn.3212094
Khin, S., & Ho, T. C. F. (2019). Digital technology, digital capability, and organizational performance: A mediating role of digital innovation. International Journal of Innovation Science, 11(2), 177–195. DOI: 10.1108/IJIS-08-2018-0083
Karimi, J., & Walter, Z. (2015). The role of dynamic capabilities in responding to digital disruption: A factor-based study of the newspaper industry. Journal of Management Information Systems, 32(1), 39–81. DOI: 10.1080/07421222.2015.1029380
Westerman, G., Bonnet, D., & McAfee, A. (2014). The nine elements of digital transformation. MIT Sloan Management Review, 55(3), 1–6. DOI: 10.7551/mitpress/9780262533157.003.0007
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. DOI: 10.1016/j.jbusres.2019.09.022