Pengaruh Brand Ambasador Celebrity, Gaya Hidup dan Kepercayaan terhadap Proses Keputusan Pembelian ( Studi Kasus Market Place Shopee )
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Published:
Jul 21, 2022
Keywords:
Purchasing decisions process,
celebrity brand ambassador,
lifestyle and trust
Main Article Content
Abstract
This research I used to analyze influence of celebrity Brand ambassador, lifestyle and trust in the purchasing decisions proces. The object of research is market place shopee and the independent variables in the study are celebrity brand ambassador, lifestyle and trust, and dependent variable is purchasing decisions proces. The population in the research are consumer visit and buoght the product at time once at market place shopees, research takes as many samples of approximately 100 answer. The method used in taking answers in the research is purposive sampling, Results in this research show that celebrity brand ambassador has a positive and insignificant effect on purchasing decisions proces, lifestyle perceptions has a positive and significant effect on purchasing decision process, trust had a positive and significant effect on purchasing decisions process.
Keywords:
Purchasing decisions process, celebrity brand ambassador, lifestyle and trust
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Article Details
How to Cite
Mutadun, S. ., & Tjahjaningsih, E. . (2022). Pengaruh Brand Ambasador Celebrity, Gaya Hidup dan Kepercayaan terhadap Proses Keputusan Pembelian ( Studi Kasus Market Place Shopee ). Economics and Digital Business Review, 3(2), 123–130. https://doi.org/10.37531/ecotal.v3i2.178
References
Iqbal, m. (2021, april wednesday). Bukan Shopee, Ini Juara Marketplace RI . Retrieved from https://www.cnbcindonesia.com/tech/20210421232912-37-239796/bukan-shopee-ini-juara-marketplace-ri-di-kuartal-i-2021
Wulandari, C. (2019). Pengaruh brand ambassador terhadap keputusan pembelian smartphone Oppo F3 di Samarinda. Jurnal Ilmu Manajemen Mulawarman,3(4),1–15. http://journal.feb.unmul.ac.id/index.php/JIMM/article/view/2376/829
Amin, A. M., & Yanti, R. F. (2021). Pengaruh Brand Ambassador, E-WOM, Gaya Hidup, Country Of Origin dan Motivasi Terhadap Keputusan Pembelian Produk Skincare Korea Nature Republic . INVEST : Jurnal Inovasi Bisnis Dan Akuntansi, 2(1), 1-14. https://doi.org/10.55583/invest.v2i1.111
Kotler, P., & Kevin, L. K. (2009). Manajemen Pemasaran (Jilid 1 Edisi ke 13). Jakarta: PT. Macaman Jaya Gemilang.
Kotler, Philip. 2012 .Manajemen Pemasaran. Edisi 11. Indeks Kelompok Gramedia. Jakarta
Kotler, P., & Amstrong, G. (2008). Prinsip-Prinsip Pemasaran (Edisi 12 Jilid 1). Jakarta: Erlangga.
Kotler, P., & Amstrong, G. (2012). Prinsip-Prinsip Pemasaran (Edisi 13 Jilid 1). Jakarta: Erlangga.
Riadi, Muchlisin. (2016). Pengertian dan Manfaat Kepercayaan (Trust). Diakses pada 5/21/2022, dari https://www.kajianpustaka.com/2016/05/pengertian-dan-manfaat-kepercayaan-trust.html
hestanto. (2022). Retrieved from https://www.hestanto.web.id/keputusan-pembelian/.
Tjiptono, Fandy. (2011). Strategi Pemasaran. Edisi 3. Yogyakarta : ANDI
Sugiyono. (2011). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta
Sugiyono. (2017). Metode Penelitian Bisnis. Bandung: Alfabeta.
Article Sidebar
celebrity brand ambassador,
lifestyle and trust
Main Article Content
Abstract
This research I used to analyze influence of celebrity Brand ambassador, lifestyle and trust in the purchasing decisions proces. The object of research is market place shopee and the independent variables in the study are celebrity brand ambassador, lifestyle and trust, and dependent variable is purchasing decisions proces. The population in the research are consumer visit and buoght the product at time once at market place shopees, research takes as many samples of approximately 100 answer. The method used in taking answers in the research is purposive sampling, Results in this research show that celebrity brand ambassador has a positive and insignificant effect on purchasing decisions proces, lifestyle perceptions has a positive and significant effect on purchasing decision process, trust had a positive and significant effect on purchasing decisions process.
Keywords:
Purchasing decisions process, celebrity brand ambassador, lifestyle and trust
Downloads
Article Details
References
Iqbal, m. (2021, april wednesday). Bukan Shopee, Ini Juara Marketplace RI . Retrieved from https://www.cnbcindonesia.com/tech/20210421232912-37-239796/bukan-shopee-ini-juara-marketplace-ri-di-kuartal-i-2021
Wulandari, C. (2019). Pengaruh brand ambassador terhadap keputusan pembelian smartphone Oppo F3 di Samarinda. Jurnal Ilmu Manajemen Mulawarman,3(4),1–15. http://journal.feb.unmul.ac.id/index.php/JIMM/article/view/2376/829
Amin, A. M., & Yanti, R. F. (2021). Pengaruh Brand Ambassador, E-WOM, Gaya Hidup, Country Of Origin dan Motivasi Terhadap Keputusan Pembelian Produk Skincare Korea Nature Republic . INVEST : Jurnal Inovasi Bisnis Dan Akuntansi, 2(1), 1-14. https://doi.org/10.55583/invest.v2i1.111
Kotler, P., & Kevin, L. K. (2009). Manajemen Pemasaran (Jilid 1 Edisi ke 13). Jakarta: PT. Macaman Jaya Gemilang.
Kotler, Philip. 2012 .Manajemen Pemasaran. Edisi 11. Indeks Kelompok Gramedia. Jakarta
Kotler, P., & Amstrong, G. (2008). Prinsip-Prinsip Pemasaran (Edisi 12 Jilid 1). Jakarta: Erlangga.
Kotler, P., & Amstrong, G. (2012). Prinsip-Prinsip Pemasaran (Edisi 13 Jilid 1). Jakarta: Erlangga.
Riadi, Muchlisin. (2016). Pengertian dan Manfaat Kepercayaan (Trust). Diakses pada 5/21/2022, dari https://www.kajianpustaka.com/2016/05/pengertian-dan-manfaat-kepercayaan-trust.html
hestanto. (2022). Retrieved from https://www.hestanto.web.id/keputusan-pembelian/.
Tjiptono, Fandy. (2011). Strategi Pemasaran. Edisi 3. Yogyakarta : ANDI
Sugiyono. (2011). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta
Sugiyono. (2017). Metode Penelitian Bisnis. Bandung: Alfabeta.