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Abstract
This study examines the effects of capital market understanding and capital market socialization on students’ investment interest at the Faculty of Economics and Business, Universitas Cenderawasih. The study employed a quantitative explanatory research design. The population comprised students from the Accounting, Management, and Economics departments. Purposive sampling was applied to students enrolled in capital-market-related courses who participated in joint lectures with the Papua Branch of the Indonesia Stock Exchange (IDX). Data were collected through Google Forms, yielding 145 usable responses. The questionnaire contained 24 items, with eight items each measuring Capital Market Understanding (X1), Capital Market Socialization (X2), and Student Investment Interest (Y). Data were analyzed using PLS-SEM. Bootstrapping results indicate that Capital Market Understanding has a positive and significant effect on Student Investment Interest (β = 0.425; t = 4.075; p < 0.001), while Capital Market Socialization also has a positive and significant effect (β = 0.474; t = 4.817; p < 0.001). The R² value of 0.7224 indicates that the two predictors explain 72.24% of the variance in investment interest. The findings highlight the importance of strengthening both students’ understanding and capital market socialization to foster investment interest.
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References
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References
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Aditama, R. R., & Nurkhin, A. (2020). Pengaruh pelatihan pasar modal terhadap minat investasi mahasiswa di pasar modal dengan pengetahuan investasi dan manfaat investasi sebagai variabel intervening. Business and Accounting Education Journal, 1(1), 27–42. https://doi.org/10.15294/baej.v1i1.38922
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). Sage.
Gayatri, N. G. A., & Gayatri. (2022). Pengetahuan investasi, modal minimal, uang saku dan minat mahasiswa menjadi investor muda. E-Jurnal Akuntansi, 32(9). https://doi.org/10.24843/EJA.2022.v32.i09.p06
Jogiyanto. (2017). Teori portofolio dan analisis investasi. BPFE.
Lusardi, A., & Mitchell, O. S. (2014). The economic importance of financial literacy: Theory and evidence. Journal of Economic Literature, 52(1), 5–44. https://doi.org/10.1257/jel.52.1.5
Otoritas Jasa Keuangan. (2022). Survei Nasional Literasi dan Inklusi Keuangan 2022. OJK.
Putra, P. R., & Muharam, H. (2025). Pengetahuan investasi, modal minimum investasi, pelatihan pasar modal, motivasi investasi, return investasi dan persepsi risiko dalam minat mahasiswa berinvestasi. Ekonomis: Journal of Economics and Business.
Putri, N. P. J. A. W., & Ratnadi, N. M. D. (2023). Investment knowledge, self efficacy, expected return, perceived risk dan minat mahasiswa berinvestasi saham. E-Jurnal Akuntansi, 33(8), 1972–1985. https://doi.org/10.24843/EJA.2023.v33.i08.p01
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (7th ed.). Wiley.
Sugiyono. (2019). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
Tandelilin, E. (2010). Portofolio dan investasi: Teori dan aplikasi. Kanisius.
Yuliani, W., Usman, S., & Sudarwadi, D. (2020). Analisa minat investasi pasar modal pada mahasiswa FEB di Universitas Papua. Nominal: Barometer Riset Akuntansi dan Manajemen, 9(2), 328–345. https://doi.org/10.21831/nominal.v9i2.30033.