Main Article Content
Abstract
This study aims to examine the influence of financial literacy and the Technology Acceptance Model (TAM) on the intention to use fintech services, particularly PayLater, among university students in Pontianak City. Employing a quantitative approach with a descriptive-verificative method, the study involved 150 respondents selected through purposive sampling and analyzed using multiple linear regression. The findings indicate that financial literacy does not have a significant effect on usage intention (sig. 0.092 > 0.05), whereas TAM has a positive and significant effect (sig. 0.000 < 0.05). Simultaneously, both variables significantly influence fintech usage intention (sig. 0.000), with an R² value of 0.295, indicating that 29.5% of the variance in usage intention is explained by financial literacy and TAM. These findings confirm that perceived usefulness and perceived ease of use are the primary factors driving students’ intention to use PayLater, while financial literacy has not yet become a determining factor in fintech adoption behavior.
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References
- Addo, R. (2020). Understanding Buy Now, Pay Later Adoption Among Young Consumers. Journal of Retailing and Consumer Services, 57, 102316.
- AFTECH (2024). Fintech Outlook Report. Asosiasi Fintech Indonesia.
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- Rahman, F., Putra, A., & Said, M. (2022). Digital credit, BNPL, and consumer financial risk. International Journal of Bank Marketing, 40(6), 1214–1232.
- Seemiller, C., & Grace, M. (2019). Generation Z: A Century in the Making. Journal of Education & Human Development.
- Singh, N., & Sinha, N. (2020). Adoption of digital payment systems in India: A consumer perspective. Journal of Advances in Management Research, 17(5), 609–628.
- Sumitro, & Giriati. (2024). PENGARUH KINERJA KEUANGAN TERHADAP RETURN SAHAM DENGAN TINGKAT SUKU BUNGA SEBAGAI VARIABEL MODERASI PADA BANK UMUM YANG TERDAFTAR DI BURSA EFEK INDONESIA. Business, Economics and Entrepreneurship, 6(2), 208–220. https://doi.org/10.46229/bee.v6i2.965
- Suryanto, H., & Wahyudi, D. (2023). Financial literacy and PayLater adoption among university students. Jurnal Manajemen dan Bisnis, 12(2), 89–104.
- Warmath, D., & Zimmerman, M. (2019). Financial literacy and consumer decision-making. Journal of Consumer Affairs, 53(4), 1930–1956.
- Widiyanto, I., et al. (2021). Digital lifestyle and impulsive buying behavior among Gen Z. Journal of Retailing and Consumer Services, 59, 102488.
- Xie, T., Zhang, Y., & Wu, H. (2022). Financial literacy and digital finance adoption: Evidence from young consumers. Finance Research Letters, 48, 102991.
- Zhou, L., & Wong, A. (2022). Gen Z and BNPL: A risk analysis of digital borrowing. Journal of Financial Services Research, 61(2), 245–263.
References
Addo, R. (2020). Understanding Buy Now, Pay Later Adoption Among Young Consumers. Journal of Retailing and Consumer Services, 57, 102316.
AFTECH (2024). Fintech Outlook Report. Asosiasi Fintech Indonesia.
Arner, D. W., Barberis, J., & Buckley, R. P. (2015). The evolution of fintech: A new post-crisis paradigm? Georgetown Journal of International Law, 47(4), 1271–1319.
Chawla, D., & Joshi, H. (2021). Consumer attitude and intention to adopt mobile wallet in India – An extended TAM model. Journal of Asia Business Studies, 15(3), 381–410.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.
Gupta, A., & Arora, N. (2020). Consumer adoption of digital payments in India: A study using TAM. Journal of Financial Services Marketing, 25(3), 302–315.
Herdjiono, I., & Damanik, R. (2022). Financial literacy, financial behavior, and the use of digital credit among young adults. Journal of Consumer Sciences, 7(1), 45–58.
Huston, S. (2020). Measuring financial literacy. Journal of Consumer Affairs, 54(3), 775–802.
IDN Research Institute. (2025). Indonesia Gen Z and Millennial Report 2025.
KPMG. (2022). The Future of BNPL: Global Payments Report. KPMG International.
Lee, J., & Lee, H. (2020). The rise of digital finance and Gen Z financial behavior. Journal of Behavioral and Experimental Finance, 27, 100343.
Lusardi, A., & Mitchell, O. S. (2014). The economic importance of financial literacy: Theory and evidence. Journal of Economic Literature, 52(1), 5–44.
Morgan, P., & Trinh, L. Q. (2020). Fintech and financial literacy in Asia. Journal of Asian Economics, 68, 101234.
OECD. (2018). OECD/INFE Toolkit for Measuring Financial Literacy and Financial Inclusion.
Oliveira, T., et al. (2020). Understanding mobile payment adoption: An empirical study. Computers in Human Behavior, 112, 106473.
Otoritas Jasa Keuangan (OJK). (2025). Survei Nasional Literasi dan Inklusi Keuangan 2025.
Putri, R., & Yuliati, L. N. (2023). Pengaruh literasi keuangan dan gaya hidup terhadap penggunaan layanan paylater pada generasi Z. Jurnal Pengembangan Teknologi dan Manajemen (JPTM), 5(2), 188–198.
Rahman, F., Putra, A., & Said, M. (2022). Digital credit, BNPL, and consumer financial risk. International Journal of Bank Marketing, 40(6), 1214–1232.
Seemiller, C., & Grace, M. (2019). Generation Z: A Century in the Making. Journal of Education & Human Development.
Singh, N., & Sinha, N. (2020). Adoption of digital payment systems in India: A consumer perspective. Journal of Advances in Management Research, 17(5), 609–628.
Sumitro, & Giriati. (2024). PENGARUH KINERJA KEUANGAN TERHADAP RETURN SAHAM DENGAN TINGKAT SUKU BUNGA SEBAGAI VARIABEL MODERASI PADA BANK UMUM YANG TERDAFTAR DI BURSA EFEK INDONESIA. Business, Economics and Entrepreneurship, 6(2), 208–220. https://doi.org/10.46229/bee.v6i2.965
Suryanto, H., & Wahyudi, D. (2023). Financial literacy and PayLater adoption among university students. Jurnal Manajemen dan Bisnis, 12(2), 89–104.
Warmath, D., & Zimmerman, M. (2019). Financial literacy and consumer decision-making. Journal of Consumer Affairs, 53(4), 1930–1956.
Widiyanto, I., et al. (2021). Digital lifestyle and impulsive buying behavior among Gen Z. Journal of Retailing and Consumer Services, 59, 102488.
Xie, T., Zhang, Y., & Wu, H. (2022). Financial literacy and digital finance adoption: Evidence from young consumers. Finance Research Letters, 48, 102991.
Zhou, L., & Wong, A. (2022). Gen Z and BNPL: A risk analysis of digital borrowing. Journal of Financial Services Research, 61(2), 245–263.