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Abstract
This study aims to analyze the financial literacy of Micro, Small, and Medium Enterprises (MSMEs) in Parepare City, integrate the values of local wisdom of pangadereng into financial management practices, and design a Smart Local Wisdom Finance model based on culture and digital technology. The study used a mixed methods approach with an explanatory sequential design. Quantitative data were obtained through a survey of 100 active MSMEs, while qualitative data were collected through in-depth interviews, observations, and Focus Group Discussions (FGDs). The results showed that the level of financial literacy of MSMEs was in the low-moderate category. 68% of respondents had not separated personal and business finances, 74% had not prepared cash flow reports, and 58% had not accessed formal financing. The results of the linear regression showed that financial literacy had a positive and significant effect on MSME performance with a coefficient of 0.648 and an R² value of 0.42. The integration of the values of lempu', ade', bicara, and resopa strengthens financial discipline, transparency, and ethics. The developed model integrates technical literacy, internalization of cultural values, and support for simple digital applications to increase the competitiveness and sustainability of MSMEs.
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References
- https://Djpb.Kemenkeu.Go.Id/Accessed on September 22, 2025
- https://Ojk.Go.Id/Id/Accessed on September 22, 2025
- Yadi Arodhiskara, M., Hasdiana, I., &Andi, A. R. The Influence of Financial Literacy on MSME Financial Management in Soreang District, Parepare City.Parepare City.
- Arfianty, Y. Arodhiskara, and I. Rosadi. "MSMEs Towards Well Literate."NEM Publisher(2023).
- Mattulada, (1995). Latoa Satu Painting: Political Anthropological Analysis of the Bugis People. Ujung View: Hasanuddin University Press
- Sellina, S., & Zed, E. Z. (2023). The Effect Of Financial Literacy, Financial Inclusion And Information Technology On The Financial Performance Of Smes, Bekasi Regency.Journal Economy,12(3), 1838-1849.
- Lubis, KS, & Irawati, L. (2022). The Effect Of Financial Literacy And Capital Management On Msme Performance.ASEAN International Journal Of Business,1(1), 77-85.
- Rahayu, FS, Risman, A., Firdaus, I., & Haningsih, L. (2023). The behavioral finance of MSMEs in Indonesia: financial literacy, financial technology (fintech), and financial attitudes.International Journal of Digital Entrepreneurship and Business,4(2), 95-107.
References
https://Djpb.Kemenkeu.Go.Id/Accessed on September 22, 2025
https://Ojk.Go.Id/Id/Accessed on September 22, 2025
Yadi Arodhiskara, M., Hasdiana, I., &Andi, A. R. The Influence of Financial Literacy on MSME Financial Management in Soreang District, Parepare City.Parepare City.
Arfianty, Y. Arodhiskara, and I. Rosadi. "MSMEs Towards Well Literate."NEM Publisher(2023).
Mattulada, (1995). Latoa Satu Painting: Political Anthropological Analysis of the Bugis People. Ujung View: Hasanuddin University Press
Sellina, S., & Zed, E. Z. (2023). The Effect Of Financial Literacy, Financial Inclusion And Information Technology On The Financial Performance Of Smes, Bekasi Regency.Journal Economy,12(3), 1838-1849.
Lubis, KS, & Irawati, L. (2022). The Effect Of Financial Literacy And Capital Management On Msme Performance.ASEAN International Journal Of Business,1(1), 77-85.
Rahayu, FS, Risman, A., Firdaus, I., & Haningsih, L. (2023). The behavioral finance of MSMEs in Indonesia: financial literacy, financial technology (fintech), and financial attitudes.International Journal of Digital Entrepreneurship and Business,4(2), 95-107.