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Abstract

This research examines the impact of customer experience on the intentions of domestic
tourist’s o revisit Bali, utilizing customer satisfaction and customer engagement as mediating.
In this quantitative study, 400 Indonesian visitors with prior Bali travel experience
participated using the Expectation Disconfirmation Theory methodology. The Partial Least
Squares-Structural Equation Modeling (PLS-SEM) approach was used to analyze the data.
According to the study's findings, customer experience has a major impact on engagement
and satisfaction, both of which have a favorable effect on the intention to return. Engagement
and satisfaction have been shown to be significant mediators in enhancing travelers'
behavioral intentions. This study demonstrates how crucial emotional ties and the caliber of
in-depth experiences are to fostering visitor loyalty to Bali. Practically speaking, in order to
support the sustainability of domestic travel in Bali, tourism managers and legislators are
encouraged to enhance service quality and produce unforgettable experiences.

Keywords

Customer Experience Satisfaction Customer Engagement Revisit Intention Domestic Tourist;s

Article Details

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Febri Purnama Sari, D. M., Ni Luh Ria Sukmadani, R., Juwita Sari, P. R., & Adyatna Wedananta, K. (2025). Encouraging Domestic Tourist;s Intention to Revisit Bali Thru The Mediation of Customer Satisfaction and Engagement. Amkop Management Accounting Review (AMAR), 5(2), 1463–1478. https://doi.org/10.37531/amar.v5i2.3276
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