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This study aims purchase interest is a behavior that arises in response to objects that indicate the desire of consumers to make purchases. Innovation is a new change that will lead to improvement. Then how can the property company convince investors in making purchases, if you look at from previous sales data in 2021 and 2023 there was a significant decline and increased significantly in 2024 in the sales process amid the property business competition in Bali. This study will use a qualitative approach with the case study analysis method. While the emergence of interest in the product is triggered by many aspects internally and externally. As a seller is very important to understand internal and internal aspects where it can help consumers feel the need to buy villas. Digital marketing is to describe the company's efforts to inform, promote, communicate and market a product and service through internet media. The role of architectural design innovation in increasing the interest of foreign investors towards the purchase of Luxury Villa in Bali is very significant. The emergence of competition in the business world is inevitable. With competition, efforts are faced with various opportunities and threats both from outside and from within the country.
This study aims purchase interest is a behavior that arises in response to objects that indicate the desire of consumers to make purchases. Innovation is a new change that will lead to improvement. Then how can the property company convince investors in making purchases, if you look at from previous sales data in 2021 and 2023 there was a significant decline and increased significantly in 2024 in the sales process amid the property business competition in Bali. This study will use a qualitative approach with the case study analysis method. While the emergence of interest in the product is triggered by many aspects internally and externally. As a seller is very important to understand internal and internal aspects where it can help consumers feel the need to buy villas. Digital marketing is to describe the company's efforts to inform, promote, communicate and market a product and service through internet media. The role of architectural design innovation in increasing the interest of foreign investors towards the purchase of Luxury Villa in Bali is very significant. The emergence of competition in the business world is inevitable. With competition, efforts are faced with various opportunities and threats both from outside and from within the country.
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References
- Abdurachman, Ujianto. 2004. Analisis Faktor-Faktor yang Menimbulkan Kecenderungan Minat Beli Konsumen Sarung (Studi Perilaku Konsumen Sarung di Jawa Timur). Jurnal manajemen & kewirausahaan Vol. 6, No.1, Maret 2004.
- Agung Suryawan Wiranatha, Made Sukewijaya, Wayan Agus Rere Sanjaya. (2024). Evaluasi Pelaksanaan Tri Hita Karana pada lingkungan vila di kecamatan Ubud. Journal of environment science.
- Agus Ari Iswara. (2024). The Mediating Role of Brand Image on the Influence of Digital Marketing and Word of Mouth on Property Purchase Intention in Bali
- International Journal Environmental, Sustainability and Social Science, Vol. 5, Iss: 3.
- Anissa Maria Hidayati, Gusti Putu Chandra Dharmayanti, Charlie Adi Merta. (2023). Decision to Residential Purchasing in Denpasar before and during the covid-19 pandemic. Journey of Asian Multicultural Research for Economy and Management Study, Vol.4, No.1
- Andini Nur Wulandari, Christiani Junita, Edi Sugiono. (2021). The influence of Marketing Mix variables on purchasing decisions and its impact on post-purchase customer satisfaction of Royal Garden Residance Bali Housinng (study at PT. Properti Bali Benoa). Journal Scienta Psychiatrica, Vol.4, Iss:1, pp.157-172
- Aryani, M. 2021. Analisis Digital Marketing pada Hotel Kila di Kabupaten Lombok Barat Terhadap Kepuasan Konsumen. Jurnal Visionary (VIS), Vol. 6, No. 1.
- Chang, K. C., Kuo, N. T., Hsu, C. L., & Cheng, Y. S. (2014). The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators. International Journal of Innovation, 255-260.
- Dave Chaffey, dan Fiona Ellis Chadwick, Digital Marketing: Strategy,Implementation and Practice,Sixth Edition,(United Kingdom.:Pearson,2016), h.11
- Darren Anthony Wijaya dan Mandra Lazuardi Kitri. (2024). Feasibility Study of PT XYZ’s Villa Project in Seminyak, Bali. Journal Integration of Management Studies, ol. 2, Iss: 1, pp 101-117
- Dewa Made Agung Kertha Nugraha, P. Paulina. (2019). The Calling of Paradise on Earth: Marketing Mix factors Analysis for foreign tourist in Bali. STIE Indonesia Banking School, Vol.6, Iss:2, pp.154-170
- Donny Susilo. (2020). Macro-regional Analysis of Tourism Entrepreneurship Environment in Bali: A Desciptive Study. International Journal of Economic, Business, and Entrepreneurship, Vol.3, No.1
- Faizal Firdaus & Prawira Fajarinda Belgiawan. (2023). Analyzing Factors Influencing Purchase Intention for Residential Property Developer on Bandung Barat Regency: A Study on Advertisement, Sales Promotion, Online and Social Media Marketing, and Product Attributes. International Journal of Current Science Research and Review, Vol.6, No.6.
References
Abdurachman, Ujianto. 2004. Analisis Faktor-Faktor yang Menimbulkan Kecenderungan Minat Beli Konsumen Sarung (Studi Perilaku Konsumen Sarung di Jawa Timur). Jurnal manajemen & kewirausahaan Vol. 6, No.1, Maret 2004.
Agung Suryawan Wiranatha, Made Sukewijaya, Wayan Agus Rere Sanjaya. (2024). Evaluasi Pelaksanaan Tri Hita Karana pada lingkungan vila di kecamatan Ubud. Journal of environment science.
Agus Ari Iswara. (2024). The Mediating Role of Brand Image on the Influence of Digital Marketing and Word of Mouth on Property Purchase Intention in Bali
International Journal Environmental, Sustainability and Social Science, Vol. 5, Iss: 3.
Anissa Maria Hidayati, Gusti Putu Chandra Dharmayanti, Charlie Adi Merta. (2023). Decision to Residential Purchasing in Denpasar before and during the covid-19 pandemic. Journey of Asian Multicultural Research for Economy and Management Study, Vol.4, No.1
Andini Nur Wulandari, Christiani Junita, Edi Sugiono. (2021). The influence of Marketing Mix variables on purchasing decisions and its impact on post-purchase customer satisfaction of Royal Garden Residance Bali Housinng (study at PT. Properti Bali Benoa). Journal Scienta Psychiatrica, Vol.4, Iss:1, pp.157-172
Aryani, M. 2021. Analisis Digital Marketing pada Hotel Kila di Kabupaten Lombok Barat Terhadap Kepuasan Konsumen. Jurnal Visionary (VIS), Vol. 6, No. 1.
Chang, K. C., Kuo, N. T., Hsu, C. L., & Cheng, Y. S. (2014). The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators. International Journal of Innovation, 255-260.
Dave Chaffey, dan Fiona Ellis Chadwick, Digital Marketing: Strategy,Implementation and Practice,Sixth Edition,(United Kingdom.:Pearson,2016), h.11
Darren Anthony Wijaya dan Mandra Lazuardi Kitri. (2024). Feasibility Study of PT XYZ’s Villa Project in Seminyak, Bali. Journal Integration of Management Studies, ol. 2, Iss: 1, pp 101-117
Dewa Made Agung Kertha Nugraha, P. Paulina. (2019). The Calling of Paradise on Earth: Marketing Mix factors Analysis for foreign tourist in Bali. STIE Indonesia Banking School, Vol.6, Iss:2, pp.154-170
Donny Susilo. (2020). Macro-regional Analysis of Tourism Entrepreneurship Environment in Bali: A Desciptive Study. International Journal of Economic, Business, and Entrepreneurship, Vol.3, No.1
Faizal Firdaus & Prawira Fajarinda Belgiawan. (2023). Analyzing Factors Influencing Purchase Intention for Residential Property Developer on Bandung Barat Regency: A Study on Advertisement, Sales Promotion, Online and Social Media Marketing, and Product Attributes. International Journal of Current Science Research and Review, Vol.6, No.6.