Article Sidebar
Main Article Content
Abstract
This service discusses the rapidly increasing number of social media users, this is a very good opportunity for business people to market their products. This community service activity was carried out in Taluduyunu Village, Kec. Buntulia District. Pohuwato, where the residents of the village have several MSME businesses such as handicrafts, various snacks and various other creativity. However, the marketing method for MSME business actors is still carried out offline, only local residents know about and buy products from MSMEs in Taluduyunu Village. Based on these problems, this community service activity was carried out with the aim of providing training on the Effectiveness of Implementing Digital Marketing Models and Graphic Design Based on Tiktok and Canva for Actors in Taluduyunu Village to support product marketing for MSME business actors in Taluduyunu Village. The activity form of this training uses a dialogic collaborative-participatory approach method in the form of lectures, questions and answers and interactive discussions to deliver material, direct practice using a laptop connected to the network. There are 3 stages in training, including: 1) preparation, 2) implementation and 3) reporting. The results of the training show high enthusiasm from the participants, and it is hoped that it can help MSME business people in marketing their products digitally via the TikTok platform, both on other social media and the marketplace.
Keywords
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
- Billah, S. A., Wulandari, A. A., & Junaedi, A. (2024). Workshop Kreativitas Visual Dan Pelatihan Transformasi Bisnis Umkm Majalengka: Menggali Tren Terbaru Dengan Desain Canva, E-Commerce Shopee, Dan Tiktok. Journal Of Community Dedication, 4(3), 617-632.
- Taan, H., Alam, H. V., Rukayah, S., Ismail, Y. L., & Arsyad, N. F. (2023). The Impact of Entrepreneurial Orientation and Company on the Business Performance of Manufacturing SMEs. International Journal of Management and Sustainability, 12(3), 419-434.
- Karomah, N. G., Chalisyah, E., Bakri, N. S., & Indriany, Y. (2023). Strategi Pengembangan Industri Kreatif Secara Digital dengan Optimasi Penggunaan Canva dan Tiktok di Kabupaten Kuningan-Jawa Barat. Jurnal Pengabdian Masyarakat STIE Surakarta, 2(2).
- Naimah, R. J., Wardhana, M. W., Haryanto, R., & Pebrianto, A. 2020. “Penerapan Digital
- Marketing Sebagai Strategi Pemasaran UMKM.” Jurnal IMPACT: Implementation and Action 2(2): 119–130.
- Purwaamijaya, B. M., Herdiana, O., Maesaroh, S. S., & Guntara, R. G. (2022). Pelatihan optimalisasi pemasaran produk UMKM melalui sosial media tiktok. JILPI: Jurnal Ilmiah Pengabdian dan Inovasi, 1(2), 133-140.
- Ramdhan, W., Yusda, R. A., & Nurwati, N. (2023). Pelatihan Desain Kemasan Produk Menggunakan Aplikasi Canva Pada UMKM KUBE (Kuliner Usaha Bersama) Asahan. Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, 6(3), 412-417.
- Halid, P. M., Taan, H., & Ismail, Y. (2024). Pengaruh Digital Marketing Terhadap Kepuasan Nasabah Bank Mandiri KC Gorontalo. Jurnal Ilmiah Wahana Pendidikan, 10(11), 648-655.
- Rakib, M., Taan, H., Sudjiman, L. S., Sudjiman, P. E., Nurmahdi, A., & Santoso, R. (2023).Marketing Management Strategy In The Digital Era. Penerbit Tahta Media.
- Rachmadi, T., & Kom, S. 2020. The Power Of Digital Marketing. Tiga Ebook.
References
Billah, S. A., Wulandari, A. A., & Junaedi, A. (2024). Workshop Kreativitas Visual Dan Pelatihan Transformasi Bisnis Umkm Majalengka: Menggali Tren Terbaru Dengan Desain Canva, E-Commerce Shopee, Dan Tiktok. Journal Of Community Dedication, 4(3), 617-632.
Taan, H., Alam, H. V., Rukayah, S., Ismail, Y. L., & Arsyad, N. F. (2023). The Impact of Entrepreneurial Orientation and Company on the Business Performance of Manufacturing SMEs. International Journal of Management and Sustainability, 12(3), 419-434.
Karomah, N. G., Chalisyah, E., Bakri, N. S., & Indriany, Y. (2023). Strategi Pengembangan Industri Kreatif Secara Digital dengan Optimasi Penggunaan Canva dan Tiktok di Kabupaten Kuningan-Jawa Barat. Jurnal Pengabdian Masyarakat STIE Surakarta, 2(2).
Naimah, R. J., Wardhana, M. W., Haryanto, R., & Pebrianto, A. 2020. “Penerapan Digital
Marketing Sebagai Strategi Pemasaran UMKM.” Jurnal IMPACT: Implementation and Action 2(2): 119–130.
Purwaamijaya, B. M., Herdiana, O., Maesaroh, S. S., & Guntara, R. G. (2022). Pelatihan optimalisasi pemasaran produk UMKM melalui sosial media tiktok. JILPI: Jurnal Ilmiah Pengabdian dan Inovasi, 1(2), 133-140.
Ramdhan, W., Yusda, R. A., & Nurwati, N. (2023). Pelatihan Desain Kemasan Produk Menggunakan Aplikasi Canva Pada UMKM KUBE (Kuliner Usaha Bersama) Asahan. Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, 6(3), 412-417.
Halid, P. M., Taan, H., & Ismail, Y. (2024). Pengaruh Digital Marketing Terhadap Kepuasan Nasabah Bank Mandiri KC Gorontalo. Jurnal Ilmiah Wahana Pendidikan, 10(11), 648-655.
Rakib, M., Taan, H., Sudjiman, L. S., Sudjiman, P. E., Nurmahdi, A., & Santoso, R. (2023).Marketing Management Strategy In The Digital Era. Penerbit Tahta Media.
Rachmadi, T., & Kom, S. 2020. The Power Of Digital Marketing. Tiga Ebook.