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Abstract
This research seeks to examine the impact of technology accessibility on agricultural output, mediated by the quality of communication in Serdang Bedagai Regency, North Sumatra Province. This research employed a quantitative methodology, utilizing a structured survey as the principal instrument for data collection. The target demographic comprised farmers engaged in agricultural training programs and extension services, with a sample size of 123 respondents who fulfilled the inclusion criteria. This criterion mandated that respondents be active farmers engaged in the utilization of agricultural technology within their farming methods. The reason for choosing this sample was that farmers who used technology were more likely to give useful information on how communication quality affects agricultural productivity. The findings indicated that technology accessibility enhanced agricultural productivity, with communication quality serving as a crucial intermediary in facilitating comprehension and successful application of technical information. Clear, open, and two-way communication was very important for helping people modify their behavior and adopt new ways of doing things in farming. These results show that agricultural development initiatives should put more emphasis on making technology more accessible, providing training based on requirements, and developing communication skills to help farmers become more productive and secure food supplies in the long term.
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References
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References
Al-ammary, J. H., & Ghanem, M. E. (2026). Information and communication technology in agriculture : awareness , readiness and adoption in the Kingdom of Bahrain. AGJSR, 42(1), 1–19. https://doi.org/10.1108/AGJSR-07-2022-0113
Bocean, C. G. (2024). A Cross-Sectional Analysis of the Relationship between Digital Technology Use and Agricultural Productivity in EU Countries. Agriculture (Switzerland), 14(4), 1–14. https://doi.org/10.3390/agriculture14040519
Chancellor, W. (2023). Exploring the relationship between information and communication technology (ICT) and productivity: Evidence from Australian farms. Agricultural and Resource Economics, 1(1), 1–15. https://doi.org/https://doi.org/10.1111/1467-8489.12512
Giulivi, N., Harou, A. P., Gautam, S., & Guereña, D. (2023). Getting the message out: Information and communication technologies and agricultural extension. American Journal of Agricultural Economics, 105(3), 1011–1045. https://doi.org/https://doi.org/10.1111/ajae.12348
Gyau, E. B., Adu, D., & Paaga, P. P. (2025). Does Energy Accessibility Influence Information and Communication Technology Infrastructure Development? Journal of the Knowledge Economy, 1(1), 1–19.
Halim, D. K., Pramesti, D. S., & Permatasari, D. N. C. (2023). E-administration for collaborative governance body of green tourism villages in realizing smart villages in Bali. IOP Conference Series: Earth and Environmental Science, 1263(1), 1–13. https://doi.org/10.1088/1755-1315/1263/1/012017
Huang, W., & Wang, X. (2024). The Impact of Technological Innovations on Agricultural Productivity and Environmental Sustainability in China. Sustainability (Switzerland), 16(19), 1–37. https://doi.org/10.3390/su16198480
Jamil, M. H., Tika, N., Fudjaja, L., Tenriawaru, A. N., Salam, M., Ridwan, M., Muslim, A. I., & Chand, N. V. (2023). Effectiveness of Agricultural Extension on Paddy Rice Farmer’s Baubau City, Southeast Sulawesi, Indonesia. Sustainability (Switzerland), 15(4), 1–23. https://doi.org/10.3390/su15043773
Kitole, F. A., Mkuna, E., & Sesabo, J. K. (2024). Digitalization and agricultural transformation in developing countries: Empirical evidence from Tanzania agriculture sector. Smart Agricultural Technology, 7(1), 1–19. https://doi.org/10.1016/j.atech.2023.100379
Kwame, E. (2024). Dimensions of Accessibility and Use of Information Communication Technology Among Cocoa Farmers in Atwima Mponua District, Ghana. Journal of Agricultural Extension, 28(January), 1–11.
Mapiye, O., Makombe, G., & Mapiye, C. (2025). Information and communication technologies (ICTs): The potential for enhancing the dissemination of agricultural information and services to smallholder farmers in sub-Saharan Africa. Information Development, 1(1), 1–18. https://doi.org/https://doi.org/10.1177/026666692110648
Mulungu, K., Kassie, M., & Tschopp, M. (2025). Information Technology for Development The role of information and communication technologies-based extension in agriculture : application , opportunities and challenges. Information Technology for Development, 1(1), 1–22. https://doi.org/10.1080/02681102.2025.2456232
Ngulube, P. (2025). Leveraging information and communication technologies for sustainable agriculture and environmental protection among smallholder farmers in tropical Africa. Discover Environment, 1(1), 1–22. https://doi.org/10.1007/s44274-025-00190-1
Onyeneke, R. U., Ankrah, D. A., Atta-ankomah, R., Agyarko, F. F., Onyeneke, C. J., & Nejad, J. G. (2023). Information and Communication Technologies and Agricultural Production: New Evidence from Africa. Applied Sciences, 1(1), 1–30. https://doi.org/https://doi.org/10.3390/app13063918
Sennuga, S. O., Lai-solarin, W. I., Bamidele, J., Joel, O. J., Raymond, T., & Joel, A. F. (2024). Assessment of the Factors Affecting Smallholder Livestock Farmers’ Use of Information and Communication Technologies to Access Market Information in Nasarawa State, Nigeria Samson. Journal of Veterinary and Biomedical Sciences, 6(2), 1–22. https://doi.org/10.36108/jvbs/4202.60.0230
Sethi, L., Behera, P., Behera, B., & Sethi, N. (2024). Unravelling the role of renewable energy, information and communication technology and agricultural credit for sustainable agricultural productivity in developing countrie. International Journal of Sustainable Development & World Ecology, 31(1), 1–22. https://doi.org/https://doi.org/10.1080/13504509.2024.2366474
Setiawan, Z., Dharmawan, D., Ariani, D., Ekasari, S., & Munizu, M. (2024). Strengthening Marketing Strategies in Organic Agricultural Products Through Organic Farmer Training in Indonesia. Unram Journal of Community Service, 5(3), 189–194. https://doi.org/10.29303/ujcs.v5i3.696
Shamshiri, R. R., Sturm, B., Weltzien, C., Fulton, J., Khosla, R., Schirrmann, M., Raut, S., Basavegowda, D. H., Yamin, M., & Hameed, I. A. (2024). Digitalization of agriculture for sustainable crop production: a use-case review. Frontiers in Environmental Science, 12(July), 1–32. https://doi.org/10.3389/fenvs.2024.1375193
Siregar, A. P., Darwanto, D. H., Irham, Mulyo, J. H., Jamhari, Utami, A. W., Pranyoto, A., Sugiyarto, Perwitasari, H., Wirakusuma, G., Widada, A. W., Fadhliani, Z., & Widjanarko, N. P. A. (2024). The Trend of Agricultural Sector Resilience in Indonesia During 2008-2020. Journal of Agricultural Sciences – Sri Lanka, 19(2). https://doi.org/10.4038/jas.v19i2.10154
Sisay, M. B., Yizengaw, S. E., Hiruy, E. M., & Yeshambel, W. D. (2024). Application of communication strategies in the diffusion of agricultural innovations and technologies : the case of Amhara Regional Agricultural Research Institute , Ethiopia. Cogent Social Sciences, 10(1), 1–21. https://doi.org/10.1080/23311886.2024.2306704
Tirtayasa, S., Amelia, R., & Iskandar, D. (2024). Investigating the Mediating Role of Green Consumerism on Organic Food Purchase Decisions in Medan City, Indonesia. Journal of Logistics, Informatics and Service Science, 11(6), 18–33. https://doi.org/10.33168/jliss.2024.0602