Main Article Content
Abstract
The growing number of customers who purchase goods on credit has become a serious threat to the sustainability of small grocery stores. The issue becomes even more complex when those customers are friends, relatives, or neighbors, making store owners feel reluctant to collect debts. Therefore, this study seeks to analyze this phenomenon in depth and develop strategies for business owners to address the problem. This research employs a descriptive qualitative and phenomenological approach, with data analysis techniques referring to the Miles and Huberman model, which consists of three stages: data reduction, data display, and conclusion drawing/verification. To ensure the validity of the data, triangulation was conducted by comparing information from multiple informants, comparing data collected at different times, and cross-checking data from observations, documentation, and interviews. Informants were selected using nonprobability sampling with a purposive sampling approach. Data collection techniques included semi-structured interviews, observations, and documentation. The findings indicate that the credit phenomenon in grocery stores is a multidimensional issue involving not only economic aspects but also deeply intertwined with social norms, moral values, and the community's social capital. The primary factors causing store owners to hesitate in collecting debts include sincerity, expectations that customers will pay on their own, feelings of reluctance, sympathy, fear of damaging social relationships, and trust in customers. Business owners generally respond to consumer credit behavior in three ways: firmly refusing to give credit, granting credit with specific conditions, or regularly collecting payments. On the other hand, business losses are also influenced by irresponsible customer behavior, such as fraud, theft, dishonesty, lack of accountability, and cases where customers experiencing personal difficulties choose to disappear. To maintain business continuity, effective strategies include preventive (prevention), curative (resolution), and adaptive (sustainability) approaches, all grounded in strong social capital—trust, communication, and social solidarity.
Keywords
Article Details

This work is licensed under a Creative Commons Attribution 4.0 International License.
References
- Abu, N., Pires da Silva, F., & Vieira, P. R (2025). Government support for SMEs in the Fintech Era: Enhancing access to finance, survival, and performance. Digital Business, 5(1). https://doi.org/10.1016/j.digbus.2024.100099
- Ahmed, S. K. (2024). How to choose a sampling technique and determine sample size for research: A simplified guide for researchers. Oral Oncology Reports, 12. https://doi.org/10.1016/j.oor.2024.100662
- Agustin, N. H., Brawijaya, A., & Khoir, M. (2023). Aksesibilitas Umkm Pedesaan Terhadap Kredit Usaha Rakyat (Kur) Bank Syariah Indonesia. Nisbah: Jurnal Perbankan Syariah, 9(1), 10-20. https://doi.org/10.30997/jn.v9i1.9302
- Arkho, A., & Suila, C. (2025). Analisis Pengembangan Bisnis Toko Kelontong Lancar Jaya Melalui Program Kemitraan Sampoerna Retail Community (SRC). Jurnal Manajemen dan Kewirausahaan, 17(1), 30-40. https://doi.org/10.55598/jmk.v17i1.13
- Badan Pusat Statistik Kabupaten Sidenreng Rappang. (2024). Penduduk, Laju Pertumbuhan Penduduk, Distribusi Persentase Penduduk Kepadatan Penduduk, Rasio Jenis Kelamin Penduduk Menurut Kecamatan di Kabupaten Sidenreng Rappang, 2024. Diakses pada 03/21/2025, dari https://sidrapkab.bps.go.id/id/statistics-table/3/V1ZSbFRUY3lTbFpEYTNsVWNGcDZjek53YkhsNFFUMDkjMw==/penduduk--laju-pertumbuhan-penduduk--distribusi-persentase-penduduk--kepadatan-penduduk--rasio-jenis-kelamin-penduduk-menurut-kecamatan-di-kabupaten-sidenreng-rappang.html?year=2024
- Boudreaux, C., Clarke, G., & Jha, A. (2021). Social capital and small business productivity: The mediating roles of financing and customer relationships. https://doi.org/10.48550/arXiv.2104.12004
- Endris, E. (2022). Loan repayment performance of micro and small-scale enterprise: Evidence from North Wollo Zone, Ethiopia. Heliyon, 8(12). https://doi.org/10.1016/j.heliyon.2022.e12085
- Julita, J., Harahap, R. D., & Syafina, L. (2025). Analisis Kebijakan Penjualan Kredit dalam Mengurangi Risiko Piutang Tak Tertagih pada Toko Material Bangunan (UD) di Kecamatan Ketambe. Jurnal Manajemen Terapan dan Keuangan, 14(2), 579-593. https://doi.org/10.22437/jmk.v14i2.43840
- Khouroh, U., Yuniarti, S., Windhyastiti, I., & Al-Asjim, R. F. (2024). Strategic Orientation: Integrating Entrepreneurial, Collective, and Market Orientations to Enhance MSMEs' Performance. Media Ekonomi dan Manajemen, 39(2), 234-261. http://dx.doi.org/10.56444/mem.v39i2.4766
- Köhler, T. (2024). Multilevel qualitative research: Insights from practice. European Management Journal, 42(4), 503-514. https://doi.org/10.1016/j.emj.2024.03.011
- Kuswinarno, M., Nindhita, V., & Afifah, Z. (2024). Tekad: Sebuah Gambaran Motivasi Kerja Pengusaha Toko Kelontong Madura. Psikobuletin: Buletin Ilmiah Psikologi, 5(3), 398-407. http://dx.doi.org/10.24014/pib.v5i3.27311
- Laksmi, P. A. S., & Arjawa, I. G. W. (2023). Peran Pemerintah Dan Modal Sosial Dalam Meningkatkan Kesejahteraan Pelaku Usaha. Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955| p-ISSN 2809-0543, 4(3), 12-21. https://doi.org/10.36312/10.36312/vol4iss3pp12-21
- Mang'ana, K. M., Hokororo, S. J., & Ndyetabula, D. W. (2024). An investigation of the extent of implementation of the financial management practices of Agri-SMEs in developing countries: Evidence from Tanzania. Sustainable Technology and Entrepreneurship, 3(1), 100049. https://doi.org/10.1016/j.stae.2023.100049
- Nasir, A., Nurjana, N., Shah, K., Sirodj, R. A., & Afgani, M. W. (2023). Pendekatan fenomenologi dalam penelitian kualitatif. Innovative: Journal Of Social Science Research, 3(5), 4445-4451. https://j-innovative.org/index.php/Innovative/article/view/5224
- Niaga.Asia. (2024, November 11). Jumlah toko kelontong 3,94 juta, Mendag: Setara 98,78 persen ritel. Diakses pada 16/03/2025 pada https://www.niaga.asia/jumlah-toko-kelontong-394-juta-mendag-setara-9878-persen-ritel/
- Rohmah, A. N., & Sitorus, C. R. J. (2022). Pelatihan perjanjian tertulis sebagai jaminan terhadap transaksi utang piutang bagi pelaku umkm. JMM (Jurnal Masyarakat Mandiri), 6(6), 5031-5041. https://doi.org/10.31764/jmm.v6i6.11648
- Samputra, P. L., & Alfarizi, M. (2025). Can advanced Society 5.0 technology create economic and social value for millennial and Generation Z MSMEs in Surabaya, Indonesia? An economic resilience perspective. Asia Pacific Management Review. https://doi.org/10.1016/j.apmrv.2025.100355
- Subhaktiyasa, P. G. (2024). Menentukan Populasi dan Sampel: Pendekatan Metodologi Penelitian Kuantitatif dan Kualitatif. Jurnal Ilmiah Profesi Pendidikan, 9(4), 2721-2731. https://doi.org/10.29303/jipp.v9i4.2657
- Setapak Rasa. (2025). Bahaya Pembeli Berhutang! Toko kelontong bisa rugi besar!. Youtube. Diakses pada 17/03/2025 pada https://www.youtube.com/watch?v=yxkylzQWupU
- Sulemana, M., Fuseini, M. N., & Abdulai, I. A. (2023). Effects of microfinance and small loans centre on poverty reduction in Wa West District, Ghana. Heliyon, 9(12). https://doi.org/10.1016/j.heliyon.2023.e22685
- Tarihoran, A. D. B., Hubeis, M., Jahroh, S., & Zulbainarni, N. (2023). Market-based dynamic capabilities for MSMEs: Evidence from Indonesia's ornamental fish industry. Journal of Open Innovation: Technology, Market, and Complexity, 9(3). https://doi.org/10.1016/j.joitmc.2023.100123
- Tugiman, T., Atmaja, D. M. U., & Suwaryo, N. (2024). Analisis dan Perancangan Sistem Elektronik Toko (E-Toko) Kelontong Berbasis Website. Innovative: Journal Of Social Science Research, 4(2), 775-789. https://doi.org/10.31004/innovative.v4i2.9505
- Wafi, A., Bashofi, F., & Setiawan, H. (2024). Dinamika Sosial Ekonomi Pedagang Warung Kelontong Madura di Kota Malang. Maharsi: Jurnal Pendidikan Sejarah dan Sosiologi, 6(3), 241-255. https://doi.org/10.33503/maharsi.v6i3.856
- Wati, P. E., Dewi, N. W. Y., & Astria, P. R. (2023). Persepsi Laba Pedagang Kelontong Pasar Rakyat Banyuasri. Widya Akuntansi Dan Keuangan, 5(01), 12-21. https://doi.org/10.32795/widyaakuntansi.v5i01.3501
- Widita, A. A., Lechner, A. M., & Widyastuti, D. T. (2024). Spatial patterns and drivers of micro, small and medium-sized enterprises (MSMEs) within and across Indonesian cities: Evidence from highly granular data. Regional Science Policy & Practice, 16(11). https://doi.org/10.1016/j.rspp.2024.100137
- Wilestari, M., Mujiani, S., Sugiharto, B. H., Sutrisno, S., & Risdwiyanto, A. (2023). Digitalisasi dan Transformasi Bisnis: Perspektif Praktisi Muda UMKM tentang Perubahan Ekonomi. Jurnal Ilmu Sosial dan Humaniora, 12(2), 259-268. https://doi.org/10.23887/jish.v12i2.61216
- Yanti, T. A. (2024). Strategi Membangun Usaha Berkelanjutan Study Kasus MW Cafe. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 9(1). https://doi.org/10.30651/jms.v9i1.21808
- Zuhroh, D., Jermias, J., Ratnasari, S. L., Sriyono, Nurjanah, E., & Fahlevi, M. (2025). The impact of sharing economy platforms, management accounting systems, and demographic factors on financial performance: Exploring the role of formal and informal education in MSMEs. Journal of Open Innovation: Technology, Market, and Complexity, 11(1). https://doi.org/10.1016/j.joitmc.2024.100447
References
Abu, N., Pires da Silva, F., & Vieira, P. R (2025). Government support for SMEs in the Fintech Era: Enhancing access to finance, survival, and performance. Digital Business, 5(1). https://doi.org/10.1016/j.digbus.2024.100099
Ahmed, S. K. (2024). How to choose a sampling technique and determine sample size for research: A simplified guide for researchers. Oral Oncology Reports, 12. https://doi.org/10.1016/j.oor.2024.100662
Agustin, N. H., Brawijaya, A., & Khoir, M. (2023). Aksesibilitas Umkm Pedesaan Terhadap Kredit Usaha Rakyat (Kur) Bank Syariah Indonesia. Nisbah: Jurnal Perbankan Syariah, 9(1), 10-20. https://doi.org/10.30997/jn.v9i1.9302
Arkho, A., & Suila, C. (2025). Analisis Pengembangan Bisnis Toko Kelontong Lancar Jaya Melalui Program Kemitraan Sampoerna Retail Community (SRC). Jurnal Manajemen dan Kewirausahaan, 17(1), 30-40. https://doi.org/10.55598/jmk.v17i1.13
Badan Pusat Statistik Kabupaten Sidenreng Rappang. (2024). Penduduk, Laju Pertumbuhan Penduduk, Distribusi Persentase Penduduk Kepadatan Penduduk, Rasio Jenis Kelamin Penduduk Menurut Kecamatan di Kabupaten Sidenreng Rappang, 2024. Diakses pada 03/21/2025, dari https://sidrapkab.bps.go.id/id/statistics-table/3/V1ZSbFRUY3lTbFpEYTNsVWNGcDZjek53YkhsNFFUMDkjMw==/penduduk--laju-pertumbuhan-penduduk--distribusi-persentase-penduduk--kepadatan-penduduk--rasio-jenis-kelamin-penduduk-menurut-kecamatan-di-kabupaten-sidenreng-rappang.html?year=2024
Boudreaux, C., Clarke, G., & Jha, A. (2021). Social capital and small business productivity: The mediating roles of financing and customer relationships. https://doi.org/10.48550/arXiv.2104.12004
Endris, E. (2022). Loan repayment performance of micro and small-scale enterprise: Evidence from North Wollo Zone, Ethiopia. Heliyon, 8(12). https://doi.org/10.1016/j.heliyon.2022.e12085
Julita, J., Harahap, R. D., & Syafina, L. (2025). Analisis Kebijakan Penjualan Kredit dalam Mengurangi Risiko Piutang Tak Tertagih pada Toko Material Bangunan (UD) di Kecamatan Ketambe. Jurnal Manajemen Terapan dan Keuangan, 14(2), 579-593. https://doi.org/10.22437/jmk.v14i2.43840
Khouroh, U., Yuniarti, S., Windhyastiti, I., & Al-Asjim, R. F. (2024). Strategic Orientation: Integrating Entrepreneurial, Collective, and Market Orientations to Enhance MSMEs' Performance. Media Ekonomi dan Manajemen, 39(2), 234-261. http://dx.doi.org/10.56444/mem.v39i2.4766
Köhler, T. (2024). Multilevel qualitative research: Insights from practice. European Management Journal, 42(4), 503-514. https://doi.org/10.1016/j.emj.2024.03.011
Kuswinarno, M., Nindhita, V., & Afifah, Z. (2024). Tekad: Sebuah Gambaran Motivasi Kerja Pengusaha Toko Kelontong Madura. Psikobuletin: Buletin Ilmiah Psikologi, 5(3), 398-407. http://dx.doi.org/10.24014/pib.v5i3.27311
Laksmi, P. A. S., & Arjawa, I. G. W. (2023). Peran Pemerintah Dan Modal Sosial Dalam Meningkatkan Kesejahteraan Pelaku Usaha. Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955| p-ISSN 2809-0543, 4(3), 12-21. https://doi.org/10.36312/10.36312/vol4iss3pp12-21
Mang'ana, K. M., Hokororo, S. J., & Ndyetabula, D. W. (2024). An investigation of the extent of implementation of the financial management practices of Agri-SMEs in developing countries: Evidence from Tanzania. Sustainable Technology and Entrepreneurship, 3(1), 100049. https://doi.org/10.1016/j.stae.2023.100049
Nasir, A., Nurjana, N., Shah, K., Sirodj, R. A., & Afgani, M. W. (2023). Pendekatan fenomenologi dalam penelitian kualitatif. Innovative: Journal Of Social Science Research, 3(5), 4445-4451. https://j-innovative.org/index.php/Innovative/article/view/5224
Niaga.Asia. (2024, November 11). Jumlah toko kelontong 3,94 juta, Mendag: Setara 98,78 persen ritel. Diakses pada 16/03/2025 pada https://www.niaga.asia/jumlah-toko-kelontong-394-juta-mendag-setara-9878-persen-ritel/
Rohmah, A. N., & Sitorus, C. R. J. (2022). Pelatihan perjanjian tertulis sebagai jaminan terhadap transaksi utang piutang bagi pelaku umkm. JMM (Jurnal Masyarakat Mandiri), 6(6), 5031-5041. https://doi.org/10.31764/jmm.v6i6.11648
Samputra, P. L., & Alfarizi, M. (2025). Can advanced Society 5.0 technology create economic and social value for millennial and Generation Z MSMEs in Surabaya, Indonesia? An economic resilience perspective. Asia Pacific Management Review. https://doi.org/10.1016/j.apmrv.2025.100355
Subhaktiyasa, P. G. (2024). Menentukan Populasi dan Sampel: Pendekatan Metodologi Penelitian Kuantitatif dan Kualitatif. Jurnal Ilmiah Profesi Pendidikan, 9(4), 2721-2731. https://doi.org/10.29303/jipp.v9i4.2657
Setapak Rasa. (2025). Bahaya Pembeli Berhutang! Toko kelontong bisa rugi besar!. Youtube. Diakses pada 17/03/2025 pada https://www.youtube.com/watch?v=yxkylzQWupU
Sulemana, M., Fuseini, M. N., & Abdulai, I. A. (2023). Effects of microfinance and small loans centre on poverty reduction in Wa West District, Ghana. Heliyon, 9(12). https://doi.org/10.1016/j.heliyon.2023.e22685
Tarihoran, A. D. B., Hubeis, M., Jahroh, S., & Zulbainarni, N. (2023). Market-based dynamic capabilities for MSMEs: Evidence from Indonesia's ornamental fish industry. Journal of Open Innovation: Technology, Market, and Complexity, 9(3). https://doi.org/10.1016/j.joitmc.2023.100123
Tugiman, T., Atmaja, D. M. U., & Suwaryo, N. (2024). Analisis dan Perancangan Sistem Elektronik Toko (E-Toko) Kelontong Berbasis Website. Innovative: Journal Of Social Science Research, 4(2), 775-789. https://doi.org/10.31004/innovative.v4i2.9505
Wafi, A., Bashofi, F., & Setiawan, H. (2024). Dinamika Sosial Ekonomi Pedagang Warung Kelontong Madura di Kota Malang. Maharsi: Jurnal Pendidikan Sejarah dan Sosiologi, 6(3), 241-255. https://doi.org/10.33503/maharsi.v6i3.856
Wati, P. E., Dewi, N. W. Y., & Astria, P. R. (2023). Persepsi Laba Pedagang Kelontong Pasar Rakyat Banyuasri. Widya Akuntansi Dan Keuangan, 5(01), 12-21. https://doi.org/10.32795/widyaakuntansi.v5i01.3501
Widita, A. A., Lechner, A. M., & Widyastuti, D. T. (2024). Spatial patterns and drivers of micro, small and medium-sized enterprises (MSMEs) within and across Indonesian cities: Evidence from highly granular data. Regional Science Policy & Practice, 16(11). https://doi.org/10.1016/j.rspp.2024.100137
Wilestari, M., Mujiani, S., Sugiharto, B. H., Sutrisno, S., & Risdwiyanto, A. (2023). Digitalisasi dan Transformasi Bisnis: Perspektif Praktisi Muda UMKM tentang Perubahan Ekonomi. Jurnal Ilmu Sosial dan Humaniora, 12(2), 259-268. https://doi.org/10.23887/jish.v12i2.61216
Yanti, T. A. (2024). Strategi Membangun Usaha Berkelanjutan Study Kasus MW Cafe. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 9(1). https://doi.org/10.30651/jms.v9i1.21808
Zuhroh, D., Jermias, J., Ratnasari, S. L., Sriyono, Nurjanah, E., & Fahlevi, M. (2025). The impact of sharing economy platforms, management accounting systems, and demographic factors on financial performance: Exploring the role of formal and informal education in MSMEs. Journal of Open Innovation: Technology, Market, and Complexity, 11(1). https://doi.org/10.1016/j.joitmc.2024.100447