Article Sidebar

Download
PDF

Main Article Content

Abstract

This study aims to explain the strategies used by traditional Balinese herbal companies to build competitive advantage by exploring how internal resources and capabilities are managed within an increasingly competitive herbal industry. The research was conducted in three Balinese herbal companies CV Nadis Herbal, PT Varash Indonesia Jaya, and CV Padma Medikal Husada using a descriptive qualitative method with a phenomenological approach. Data were gathered through observation, semi-structured interviews, and documentation. The Miles & Huberman interactive analysis model and NVivo 15 software were employed for coding and thematic analysis. The theoretical frameworks applied include the Resource-Based View (RBV), and VRIO. The findings highlight four dominant strategic orientations: human resource strategy, operational strategy, marketing strategy, and financial strategy. Competitive advantage is shaped through innovations rooted in traditional knowledge, consistent product quality, utilization of Bali’s distinctive natural resources, and compliance with BPOM regulations. VRIO analysis indicates that several internal resources are valuable, rare, and difficult to imitate, enabling sustainable competitive advantage. The study concludes that the primary strength of Balinese traditional herbal companies lies in their ability to integrate cultural identity, inherited tacit knowledge, and effective resource management. The synergy of operational, human resource, marketing, and financial strategies substantially enhances their competitive position. The research focuses on only three companies, limiting the generalizability of findings. This study contributes to strategic management scholarship within the traditional herbal industry and offers practical insights for herbal SMEs seeking to strengthen their competitive strategies.

Keywords

Business Strategy, Competitive Advantage, RBV, Traditional Herbal Products.

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Dewi, N. K. D. W., & Yunita, P. I. (2025). Strategies For Building The Competitive Advantage of Traditional Balinese Herbal Products. Amkop Management Accounting Review (AMAR), 5(2), 1478–1492. https://doi.org/10.37531/amar.v5i2.3404
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Aisyah, H., Puspita, S., & Elizamiharti. (2022). Resource-Based View: Strategi UMKM Di Sumatera Barat Untuk Mencapai Keunggulan Kompetitif. JMD: Jurnal Manajemen Dan Bisnis Dewantara, 5(2). Https://Ejournal.Stiedewantara.Ac.Id/Index.Php/JMD/Article/View/1029
  2. Ali, Z., Zwetsloot, I. M., & Nada, N. (2019). An Empirical Study To Explore The Interplay Of Managerial And Operational Capabilities To Infuse Organizational Innovation In Smes. Procedia Computer Science, 158, 260–269. Https://Doi.Org/10.1016/J.Procs.2019.09.050
  3. Alsamydai, M., Qrimea, I., Yousif, R., Al-Samydai, A., & Aldin, M. (2020). THE IMPACT OF SOCIAL MEDIA ON CONSUMERS’ HEALTH BEHAVIOR TOWARDS CHOOSING HERBAL COSMETICS. Journal Of Critical Reviews, 7(09). Https://Doi.Org/10.31838/Jcr.07.09.214
  4. Andersén, J. (2021). A Relational Natural-Resource-Based View On Product Innovation: The Influence Of Green Product Innovation And Green Suppliers On Differentiation Advantage In Small Manufacturing Firms. Technovation, 104, 102254. Https://Doi.Org/10.1016/J.Technovation.2021.102254
  5. Badan Pengawas Obat Dan Makanan Indonesia. (2020a, February 19). Potensi Obat Herbal Indonesia. Badan Pengawas Obat Dan Makanan Indonesia. Https://Www.Pom.Go.Id/Siaran-Pers/Potensi-Obat-Herbal-Indonesia
  6. Badan Pengawas Obat Dan Makanan Indonesia. (2020b, March 5). Saatnya Produk Lokal Go Global, Badan POM Dorong Daya Saing UMKM Di Bali. Badan Pengawas Obat Dan Makanan Indonesia. Https://Www.Pom.Go.Id/Siaran-Pers/Saatnya-Produk-Lokal-Go-Global-Badan-Pom-Dorong-Daya-Saing-Umkm-Di-Bali
  7. Badan Pengawas Obat Dan Makanan Indonesia. (2021, November 17). Komitmen Dukung UMKM Jamu Dan Kosmetika Berdaya Saing. Badan Pengawas Obat Dan Makanan Indonesia. Https://Www.Pom.Go.Id/Berita/Komitmen-Dukung-Umkm-Jamu-Dan-Kosmetika-Berdaya-Saing
  8. Badan Pengawas Obat Dan Makanan Indonesia. (2022, August 4). Wujudkan Kemandirian Nasional Penyediaan Bahan Baku Yang Bermutu Untuk Obat Bahan Alam Yang Berdaya Saing. Badan Pengawas Obat Dan Makanan Indonesia. Https://Www.Pom.Go.Id/Siaran-Pers/Wujudkan-Kemandirian-Nasional-Penyediaan-Bahan-Baku-Yang-Bermutu-Untuk-Obat-Bahan-Alam-Yang-Berdaya-Saing
  9. Baidowi, M. (2021). Pengaruh Strategi E-Marketing Dan Variasi Produk Terhadap Minat Beli Konsumen. Jurnal Kompetitif, 10(1), 29–36. Http://Univ-Tridinanti.Ac.Id/Ejournal/Index.Php/Ekonomi/Index
  10. Barney, J. B. (2001). Resource-Based Theories Of Competitive Advantage: A Ten-Year Retrospective On The Resource-Based View. Journal Of Management, 27(6), 643–650. Https://Doi.Org/10.1177/014920630102700602
  11. Bhadauriya, P., Jadon, A. S., & Upadhyay, C. (2021). STUDY ON USE, ATTITUDE AND KNOWLEDGE OF HERBAL COSMETIC PRODUCTS AMONG CONSUMERS: HEALTH MANAGEMENT. Journal Of Applied Pharmaceutical Sciences And Research, 4(2), 1–3. Https://Doi.Org/10.31069/Japsr.V4i2.1
  12. Chahal, H., Gupta, M., Bhan, N., & Cheng, T. C. E. (2020). Operations Management Research Grounded In The Resource-Based View: A Meta-Analysis. International Journal Of Production Economics, 230, 107805. Https://Doi.Org/10.1016/J.Ijpe.2020.107805
  13. Creswell, J. D., & John W, C. (2018). Research Design: Qualitative, Quantitative & Mixed Methods Approaches, 5 Edition. SAGE Publications, Inc.
  14. Damayanti, F., & Adiwibowo, L. (2021). Analisis VRIO Model Perusahaan Fintech Dalam Menciptakan Keunggulan Kompetitif Berkelanjutan. Jurnal Sekretaris Dan Administrasi Bisnis, 5(2), 124–133. Https://Doi.Org/Https://Doi.Org/10.31104/Jsab.V5i2.199
  15. Dewan Perwakilan Rakyat Republik Indonesia. (2020, September 16). Produk Jamu Dan Herbal Indonesia Makin Prospektif Di Pasar Global. Dewan Perwakilan Rakyat Republik Indonesia. Https://Www.Dpr.Go.Id/Berita/Detail/Id/30147/T/Produk+Jamu+Dan+Herbal+Indonesi
  16. Dr. Vibhor Paliwal, A. O. (2023). Brand Preference, Patanjali, And FMCG: A Bibliometric Analysis. Journal Of Informatics Education And Research, 3(2). Https://Doi.Org/10.52783/Jier.V3i2.407
  17. Ernawati, Mardikaningsih, R., Darmawan, D., & Sinambela, E. A. (2022). Pengembangan Keunggulan Kompetitif UMKM Melalui Strategi Orientasi Pasar Dan Inovasi Produk. Jurnal Industri Kreatif Dan Kewirausahaan, 5(2).
  18. Fauzan, A. M. (2024, February 6). Menperin: Ekspor Obat-Obatan Indonesia Naik 8,78 Persen. ANTARA Kantor Berita Indonesia. Https://Www.Antaranews.Com/Berita/3950397/Menperin-Ekspor-Obat-Obatan-Indonesia-Naik-878-Persen
  19. Giawa, R., & Saragih, L. (2020). Analisis Resources Based View (RBV) Studi Kasus: Pada Yayasan Pendidikan GKPS. MANAJEMEN: JURNAL EKONOMI USI, 2(1).
  20. Gumilang, P., Indrawan, D., & Rifin, A. (2023). Formulating A Business Strategy For Herbal Company (The Case Of PT. XYZ). International Journal Of Research And Review, 10(8), 133–144. Https://Doi.Org/10.52403/Ijrr.20230819
  21. Imran, M., Salisu, I., Aslam, H., Iqbal, J., & Hameed, I. (2019). Resource And Information Access For SME Sustainability In The Era Of IR 4.0: The Mediating And Moderating Roles Of Innovation Capability And Management Commitment. Processes, 7(4), 211. Https://Doi.Org/10.3390/Pr7040211
  22. Irawan, D., Prabowo, H., Kuncoro, E. A., & Thoha, N. (2022). Operational Resilience As A Key Determinant Of Corporate Sustainable Longevity In The Indonesian Jamu Industry. Sustainability, 14(11), 6431. Https://Doi.Org/10.3390/Su14116431
  23. Iriani, Prof. Dr. S. S., Dian Anita, N., Farid, P., Puspita Sari, S., Dwiarko, N., & Reynaldi Dwi, J. (2025). Harnessing Competitive Advantage: A Resource-Based Perspective On Sustainable Business Performance In Tourism Villages. Jurnal Siasat Bisnis, 263–274. Https://Doi.Org/10.20885/Jsb.Vol28.Iss2.Art8
  24. Iriani, S. S., Nuswantara, D. A., Nugrohoseno, D., Sukardani, P. S., Pribadi, F., & Junianta, R. D. (2024). Enhancing Tourism Villages Through VRIN Resources And Local Endorsement: A Resource-Based View On Achieving Sdgs In Rural Development. Journal Of Lifestyle And Sdgs Review, 5(2), E02740. Https://Doi.Org/10.47172/2965-730X.Sdgsreview.V5.N02.Pe02740
  25. Kamboj, S., Goyal, P., & Rahman, Z. (2015). A Resource-Based View On Marketing Capability, Operations Capability And Financial Performance: An Empirical Examination Of Mediating Role. Procedia - Social And Behavioral Sciences, 189, 406–415. Https://Doi.Org/10.1016/J.Sbspro.2015.03.201
  26. Kementerian Pendidikan Dan Kebudayaan. (2023, December 6). Budaya Sehat Jamu Warisan Budaya Takbenda (Wbtb) Indonesia Diinskripsi Ke Dalam Daftar Wbtb UNESCO. Kementerian Pendidikan, Kebudayaan, Riset, Dan Teknologi Republik Indonesia. Https://Www.Kemdikbud.Go.Id/Main/Blog/2023/12/Budaya-Sehat-Jamu-Warisan-Budaya-Takbenda-Wbtb-Indonesia-Diinskripsi-Ke-Dalam-Daftar-Wbtb-Unesco
  27. Kristanti, M. (2020). The Influence Of Tacit &Amp; Explicit Knowledge, Learning Organization, Service Innovation, Employee Performance, Towards Competitive Advantage: A Customer-Basedapproach During The Pandemic Covid-19 In Indonesia. Information And Knowledge Management. Https://Doi.Org/10.7176/IKM/10-4-02
  28. Kuswinarno, M., Afifah, Z., & Listiana, Y. (2025). Analysis Of Human Resource Management In Building A Sustainable Competitive Advantage Of The Herbal Medicine Industry. IOP Conference Series: Earth And Environmental Science, 1441(1), 012044. Https://Doi.Org/10.1088/1755-1315/1441/1/012044
  29. Liu, J., & Yu, F. (2021). The Impact Of Tacit Knowledge Acquisition On Firm Performance: The Moderating Effect Of Redundant Resources. Https://Doi.Org/10.3233/FAIA210227
  30. Nikmah, M., & Siswahyudianto. (2022). Strategi Diferensiasi Untuk Menciptakan Keunggulan Kompetitif Pada UMKM Catering Pawon Gusti Desa Surondakan Kecamatan Trenggalek Kabupaten Trenggalek. Jurnal Manajemen Dan Bisnis Madani, 4(1), 66–82.
  31. Osobajo, O. A., & Bjeirmi, B. (2021). Aligning Tacit Knowledge And Competitive Advantage: A Resource-Based View. International Journal Of Knowledge Management Studies, 12(3), 203. Https://Doi.Org/10.1504/IJKMS.2021.116391
  32. Peraturan Gubernur Bali Nomor 55 Tahun 2019 Tentang Pelayanan Kesehatan Tradisional Bali (2019).
  33. Raras, B. (2022, May 15). Indonesia Miliki Biodiversitas Terbesar Ke-2 Di Dunia. Goodstats. Https://Goodstats.Id/Article/Indonesia-Sebagai-Negara-Megabiodiversitas-Terbesar-Ke-2-Di-Dunia-Vosi6
  34. Ray, P., Ray, S., & Kumar, V. (2023). A Knowledge-Based View Of Emerging Market Firm Internationalization: The Case Of The Indian IT Industry. Journal Of Knowledge Management, 27(4), 1086–1108. Https://Doi.Org/10.1108/JKM-08-2021-0660
  35. Rengkung, L. R. (2015). Keuntungan Kompetitif Organisasi Dalam Perspektif Resources Based View (RBV). 11(2), 1–12.
  36. Rianawati, A., Kresna Darmasetiawan, N., Susilo Hadi, F., Oktavianus, J., & Avelinda Utama, C. (2024). Enhancement Of Indonesia’s Blue Economy Sector Through Innovation And Competitive Advantage Based On Resource-Based View Theory. Problems And Perspectives In Management, 22(2), 165–181. Https://Doi.Org/10.21511/Ppm.22(2).2024.14
  37. Rustam, K. (2022). ANALISIS PENGEMBANGAN DAN KELAYAKAN USAHA OBAT TRADISIONAL JAMU MASYARAKAT KABUPATEN KULONPROGO. Kajian Ekonomi Dan Bisnis, 17(1), 75–90. Https://Doi.Org/10.51277/Keb.V17i1.119
  38. Rusti, N., Cardias, E. R., & Nur, K. M. (2024). Projection Of Culinary Tourist Preferences For Dragon Fruit Peel Tea As An Effort To Optimize Local Herbal Business In Jambewangi Village, Indonesia. BIO Web Of Conferences, 104, 00029. Https://Doi.Org/10.1051/Bioconf/202410400029
  39. Saragih, R. Br. (2023). Usulan Model Strategi Dengan PESTLE Framework Dan VRIO Framework Pada Industri Pariwitasa. Jurnal Ilmu Manajemen METHONOMIX, 6(1), 1–13. Https://Doi.Org/Https://Doi.Org/10.46880/Mtx.Vol6No1.Pp1-13
  40. Satu Data Indonesia Provinsi Bali. (2019). UMKM Industri Kosmetik Dan Obat Tradisional. Satu Data Indonesia Provinsi Bali. Https://Balisatudata.Baliprov.Go.Id/Laporan/Umkm-Industri-Kosmetik-Dan-Obat-Tradisional?District_Id=&Sub_District_Id=&Year=2019&Month=&Date=
  41. Shabrina, A. N., Fauzi, A., Fikri, A. W. N., Ramadhan, H. N., Choirudin, M., Riyandito, M. R., Ramadhani, M. N., & Hikayatuni’mah, P. A. (2023). Peran Manajemen Sumber Daya Manusia Strategik Dalam Menciptakan Keunggulan Kompetitif Perusahaan. Jurnal Ilmu Manajemen Terapan, 4(3). Https://Doi.Org/10.31933/Jimt.V4i3
  42. Sharma, S., Lepcha, S. T., Sharma, B., & Bhutia, S. (2024). An Online Survey On Usability, Acceptability, Attitude And Knowledge Of Herbal And Synthetic Cosmetic Among Sikkimese Population. Journal Of Drug Delivery And Therapeutics, 14(7), 129–135. Https://Doi.Org/10.22270/Jddt.V14i7.6673
  43. Singh, H., Binti Sakka, A. A., Iwuchukwu, E., Ahmed Al-Shaikhli, E. A., & Kampoowale, I. (2023). The Impact Of Manufacturing Capability, Networking Capability And Digital Capability On Smes Firm Performance In India. International Journal Of Academic Research In Business And Social Sciences, 13(9). Https://Doi.Org/10.6007/IJARBSS/V13-I9/17827
  44. Soesilowati, E., Mizar, M. A., Susanti, E., Melati, I. S., & Nuryana, I. (2024). The Strategy Of Revitalizing The Business Model Of Herbal Medicine Small Enterprises In The Post-Pandemic Era. Corporate And Business Strategy Review, 5(1, Special Issue), 356–370. Https://Doi.Org/10.22495/Cbsrv5i1siart10
  45. Sugiyono, Prof. Dr. (2018). Metode Penelitian Manajemen (S. H. ,M. Pd. Setiyawami, Ed.; Cetakan Ke-6). Alfabeta, Bandung.
  46. Syhachack, M., Siriyota, K., & Thangchan, W. (2024). The Power Of Dynamic Marketing Capability In Lao SMES: The Roles Of Innovation And Entrepreneurial Capability. Revista De Gestão Social E Ambiental, 18(9), E06256. Https://Doi.Org/10.24857/Rgsa.V18n9-066
  47. Tamzini, K. (2015). Strategic Tacit Knowledge-Based Competitiveness (Pp. 140–163). Https://Doi.Org/10.4018/978-1-4666-6457-9.Ch009
  48. Universitas Gadjah Mada. (2019, November 14). Pengembangan Obat Herbal Diperlukan Untuk Mendukung Kemandirian Obat Nasional. Universitas Gadjah Mada. Https://Ugm.Ac.Id/Id/Berita/18722-Pengembangan-Obat-Tanaman-Herbal-Diperlukan-Untuk-Mendukung-Kemandirian-Obat-Nasional/
  49. Vijayadharani, S., Uma, K., Rohini, A., & Vasanthi, R. (2022). Brand Awareness And Brand Preference Towards Herbal Personal Care Products Of FMCG Brands: A Comparative Study Between Rural And Urban Consumers Of Namakkal District. Asian Journal Of Agricultural Extension, Economics & Sociology, 458–463. Https://Doi.Org/10.9734/Ajaees/2022/V40i1031097
  50. Wahyuni, N. P. S. (2021). Penyelenggaraan Pengobatan Tradisional Di Indonesia. JURNAL YOGA DAN KESEHATAN, 4(2). Http://Ejournal.Ihdn.Ac.Id/Index.Php/Jyk
  51. Wandrial, S. (2011). Analisis Internal Perusahaan (Strength & Weakness), Menggunakan Konsep “Resource-Based View Of The Firm” Dengan Kerangka VRIO. BINUS Business Review, 2(2).
  52. Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2018). Strategic Management And Business Policy Globalization, Innovation And Sustainability (15th Ed.). Pearson Education Limited.
  53. Yulindra, T. S., Puspitojati, E., & Nalinda, R. (2023). Consumer Preferences Of Ginger, Curcumin, And Cinnamon-Based Instant Herbal Beverages During Covid-19 Pandemic. International Journal Of Current Science Research And Review, 06(08). Https://Doi.Org/10.47191/Ijcsrr/V6-I8-28

Similar Articles

<< < 4 5 6 7 8 9 10 11 12 13 > >> 

You may also start an advanced similarity search for this article.