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Abstract

This study analyzes Generation Z retention using a bibliometric approach. Data were obtained from Scopus, selecting 41 articles related to Generation Z and Retention. The findings indicate a growing trend in publications over the past few years. Network analysis reveals strong connections between Employee Retention, Psychology, Sustainability, and Talent Management, emphasizing the need for a multidisciplinary approach. Density visualization highlights a primary focus on employee management, while sustainability and the creative industry remain underexplored. This study concludes that Generation Z retention strategies should incorporate flexibility, work-life balance, values, and technology to align with the characteristics of this generation.

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Employee Retention Generation Z Bibliometric Analysis

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Wijaya, M. N. I., & Yulianti, P. (2025). Employee Retention in the Era of Generation Z: A Bibliometric Study. Amkop Management Accounting Review (AMAR), 5(2), 165–173. https://doi.org/10.37531/amar.v5i2.2646
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References

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