Article Sidebar

Download
PDF
Statistic
Read Counter : 30 Download : 11

Downloads

Download data is not yet available.

Main Article Content

Abstract

This study aims to analyze the influence of price perception, brand image, service quality, promotion, perceived ease of use, and perceived usefulness on purchase intention and purchase decision of Zona Gizi health services. The research was conducted on 358 respondents selected based on their experience and knowledge regarding Zona Gizi services. The questionnaires were distributed both directly using a survey method and via Google Form links shared through WhatsApp and Instagram social media platforms. The data analysis technique used in this study was Structural Equation Modeling (SEM) operated through IBM SPSS AMOS 21 software. The results show that the variables of price perception, brand image, service quality, promotion, perceived ease of use, and perceived usefulness have a significant positive effect on the purchase intention of Zona Gizi health services. Furthermore, purchase intention has a significant positive influence on the purchase decision of Zona Gizi health services.

Keywords

Perception Online Service Quality Brand Image Promotion Intention Purchase Decision

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Ekaputra, R., Bangsawan, S., & Fihartini, Y. (2025). Factors Influencing Purchase Intention and Purchase Decision in Health Services at Zona.Gizi. Amkop Management Accounting Review (AMAR), 5(1), 477–499. https://doi.org/10.37531/amar.v5i1.2509
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Aaker, D. A. (2018). Manajemen Ekuitas Merek : Memanfaatkan Nilai Dari Suatu Merek (Cet. 1). Mitra Utama.
  2. Adiwinata, M. R., & Yusran, H. L. (2023). The effect of perceived usefulness, perceived risk and offline consultation habit on telemedicine user behavioral intention. Enrichment: Journal of Management, 13(3), 2145–2152.
  3. Adrianto, A., & Hidayat, R. (2022). Pengguna Bisnis Start up di Indonesia. Prosiding Seminar Nasional Sosial, Humaniora, Dan Teknologi, 858–861.
  4. Blut, M. (2016). E-service quality: development of a hierarchical model. Journal of Retailing, 92(4), 500–517.
  5. Cao, M., Zhang, Q., & Seydel, J. (2005). B2C e‐commerce web site quality: an empirical examination. Industrial Management & Data Systems, 105(5), 645–661.
  6. Cho, Y. C. (2013). Exploring relationship among customer dissatisfaction, complaints, and loyalty in the virtualized environment: Roles of advanced services. International Business & Economics Research Journal, 12(11), 1343–1360.
  7. DataIndonesia.id. (2023). Pengguna E-Commerce RI Diproyeksi Capai 196,47 Juta pada 2023. Dataindonesia.Id/Ekonomi-Digital. https://dataindonesia.id/ekonomi-digital/detail/pengguna-ecommerce-ri-diproyeksi-capai-19647-juta-pada-2023
  8. Durianto, D. S., & Sitinjak, T. (2017). Strategi Menaklukan Pasar Melalui Riset Ekuitas dan Perilaku Merek. PT Gramedia Pustaka Utama.
  9. Fandika, G., & Kusumawati, N. (2023). Factors That Affecting Customer Intention To Use Telemedicine Applications Continuously After Covid-19 Pandemic In Indonesia. Journal Integration of Management Studies, 1(2), 167–175.
  10. Febrianti, W., & Hasan, R. (2022). Impact of Product Quality and Brand Image Towards Buying Decisions with Buying Interest as Mediation Variable. Journal Research of Social, Science, Economics, and Management, 1(11), 1899–1912.
  11. Ferdinand, A. (2015). Metode Penelitian Manajemen Pedoman Penelitian untuk Penulisan Skripsi, Tesis, dan Disertasi Ilmu Manajemen (Edisi 3). Universitas Diponegoro.
  12. Ghozali, I., & Latan, H. (2015). Partial Least Squares Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0. Universitas Diponegoro.
  13. Hadi, S. M. (2015). Metodologi Riset. Pustaka Pelajar.
  14. Hossain, M. A., Amin, R., Masud, A. Al, Hossain, M. I., Hossen, M. A., & Hossain, M. K. (2023). What Drives People’s Behavioral Intention Toward Telemedicine? An Emerging Economy Perspective. SAGE Open, 13(3), 21582440231181390.
  15. Infante, A., & Mardikaningsih, R. (2022). The Potential of social media as a Means of Online Business Promotion. Journal of Social Science Studies (JOS3), 2(2), 45–49.
  16. Kamal, S. A., Shafiq, M., & Kakria, P. (2020). Investigating acceptance of telemedicine services through an extended technology acceptance model (TAM). Technology in Society, 60, 101212.
  17. katadata.co.id. (2022). Jumlah Pengguna Baru Layanan Telemedicine Capai 44% dalam 6 Bulan. Katadata.Co.Id/Desysetyowati/Digital. https://katadata.co.id/desysetyowati/digital/624e9b8b96669/jumlah-pengguna-baru-layanan-telemedicine-capai-44-dalam-6-bulan
  18. Kautish, P., Siddiqui, M., Siddiqui, A., Sharma, V., & Alshibani, S. M. (2023). Technology-enabled cure and care: An application of innovation resistance theory to telemedicine apps in an emerging market context. Technological Forecasting and Social Change, 192, 122558.
  19. Kotler, P., & Armstrong, G. (2018). Principle of Marketing (Edisi 15 G). Pearson Education Limited.
  20. Lee, V., Park, S., & Lee, D. (2022). The effect of E-commerce service quality factors on customer satisfaction, purchase intention, and actual purchase in Uzbekistan. Global Business & Finance Review, 27(3), 56.
  21. Lestari, B., & Novitaningtyas, I. (2021). Pengaruh Variasi Produk dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen pada Coffeeville-Oishi Pan Magelang. Jurnal Nasional Manajemen Pemasaran & SDM, 2(3), 150–159.
  22. Manurip, D., & Deden, D. (2021). Pengaruh Endorsement, Harga Dan Promosi Terhadap Purchase Intention Kosmetik Di Toko Online Sociolla. Jurnal Edueco, 4(2), 142–155.
  23. Pramudita, E., Achmadi, H., & Nurhaida, H. (2023). Determinants of behavioral intention toward telemedicine services among Indonesian Gen-Z and Millenials: a PLS–SEM study on Alodokter application. Journal of Innovation and Entrepreneurship, 12(1), 68.
  24. Priescu, I., & Oncioiu, I. (2022). Measuring the Impact of Virtual Communities on the Intention to Use Telemedicine Services. Healthcare, 10(9), 1685.
  25. Qalati, S. A., Vela, E. G., Li, W., Dakhan, S. A., Hong Thuy, T. T., & Merani, S. H. (2021). Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping. Cogent Business & Management, 8(1), 1869363.
  26. Raza, S. A., Umer, A., Qureshi, M. A., & Dahri, A. S. (2020). Internet banking service quality, e-customer satisfaction and loyalty: the modified e-SERVQUAL model. The TQM Journal, 32(6), 1443–1466.
  27. Rita, P., Oliveira, T., & Farisa, A. (2019). The impact of e-service quality and customer satisfaction on customer behavior in online shopping. Heliyon, 5(10).
  28. Saifulloh, M., & Raharjo, S. (2021). Pengaruh Promosi Media Sosial, Word Of Mouth Dan Kualitas layanan daring Terhadap Minat Beli Konsumen (Studi Kasus Pada Toko Raja Hp Tenggarong. Jurnal Ekonomi & Manajemen Indonesia, 21(1), 84–101.
  29. Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139–2146.
  30. Schiffman, L., & Wisenblit, L. (2015). Consumer Behavior (Edisi Sebe). Pearson Education Limited.
  31. Sugiyono, S. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
  32. Tj, H. W., Wahyoedi, S., & Susana, S. (2022). Peranan E-Wom Dalam Memediasi Pengaruh Perceived Value Dan Persepsi Harga Terhadap Niat Beli Konsumen Tiktok Di DKI Jakarta. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 6(2), 407–422.
  33. Top, C., & Ali, B. J. (2021). Customer satisfaction in online meeting platforms: Impact of efficiency, fulfillment, system availability, and privacy. Amazonia Investiga, 10(38), 70–81.
  34. Yulaikah, N., & Artanti, Y. (2022). Decisions to Use Telemedicine During The COVID-19 Pandemic: The Effects of Perceived Fear, Information Quality, and Trust. Social Science Studies, 2(1), 57–71.
  35. Zhao, H., Yao, X., Liu, Z., & Yang, Q. (2021). Impact of pricing and product information on consumer buying behavior with customer satisfaction in a mediating role. Frontiers in Psychology, 12, 720151.