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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh orientasi kewirausahaan dan pemanfaatan teknologi terhadap keberlanjutan usaha UMKM di Kota Makassar dengan kelincahan strategis sebagai variabel mediasi. Melalui pendekatan kuantitatif, data diperoleh dari 90 responden pelaku UMKM di sektor perdagangan, kuliner, dan manufaktur menggunakan kuesioner berbasis skala Likert. Hasil analisis menunjukkan bahwa orientasi kewirausahaan memiliki pengaruh signifikan terhadap kelincahan strategis, namun tidak memberikan pengaruh langsung terhadap keberlanjutan usaha. Sementara itu, pemanfaatan teknologi terbukti berkontribusi positif terhadap kelincahan strategis dan keberlanjutan usaha. Selain itu, kelincahan strategis berfungsi sebagai mediator yang menghubungkan orientasi kewirausahaan dan pemanfaatan teknologi dengan keberlanjutan usaha. Penelitian ini menegaskan pentingnya penguatan orientasi kewirausahaan dan adopsi teknologi dalam mendukung kelincahan strategis UMKM, yang pada akhirnya berkontribusi terhadap keberlanjutan usaha di tengah dinamika pasar. Temuan ini memiliki implikasi praktis bagi pelaku UMKM dan pembuat kebijakan dalam merumuskan strategi peningkatan daya saing.
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References
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- Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203-220.
- Teece, D. J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319-1350.
- Tidd, J., Bessant, J., & Pavitt, K. (2006). Managing innovation: integrating technological, market and organizational change. John Wiley & Sons.
- Tushman, M. L., & Nadler, D. A. (1986). Organizing for innovation. California Management Review, 28(3), 36-54.
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References
Ardiansah, M. N., Murtini, S., Raharjanti, R., & Hidayati, U. (2024). Determinants of ICT Adoption in Business for Emerging SME Entrepreneurs in Indonesia. European Journal of Business and Management Research. ejbmr.org
Bessant, J., & Tidd, J. (2015). Innovation and entrepreneurship. John Wiley & Sons.
Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & Society, 38(3), 268-295.
Clauss, T., Abebe, M. A., Hock, M., & Wieseke, J. (2019). Strategic Agility, Business Model Innovation, and Firm Performance: An Empirical Investigation. IEEE Transactions on Engineering Management.
Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75-87.
Dess, G. G., & Lumpkin, G. T. (2005). The role of entrepreneurial orientation in stimulating effective corporate entrepreneurship. Academy of Management Executive, 19(1), 147-156.
Doz, Y. L., & Kosonen, M. (2008). Fast strategy: How strategic agility can create a sustainable competitive advantage. California Management Review, 50(3), 102-118.
Dragonboat. (2025, March 11). Strategic Agility: How to Thrive in Uncertain Times. Dragonboat. https://dragonboat.io/blog/what-is-strategic-agility/
Dyllick, T., & Hockerts, K. (2002). Beyond the business case for corporate sustainability. Business Strategy and the Environment, 11(2), 130-141.
Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: What are they? Strategic Management Journal, 21(10-11), 1105-1121.
Elkington, J. (1997). Cannibals with forks: The triple bottom line of 21st century business. Capstone.
Faisol, Suhardi, Puji Astuti, & Subagyo. (2022). The Adoption of ICT to Improve the Performance of SMEs in Digital Era. Proceedings of International Conference of Business and Social Sciences. KIBIS 2023+1
Hayes, R. H., & Wheelwright, S. C. (1984). Restoring our competitive edge: Competing through manufacturing. John Wiley & Sons.
Miles, R. E., & Snow, C. C. (1978). Organizational strategy, structure, and process. McGraw-Hill
Nadkarni, S., & Narayanan, V. K. (2013). Strategic flexibility: Origins, dimensions and management. Journal of Management, 39(3), 493-514.*
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
Rosenberg, N., & Nelson, R. R. (1994). American universities and technical advance in industry. Research Policy, 23(3), 323-348.
Saad, S., & Alnuaimi, S. (2022). Innovation framework for digital era. In Advances in Manufacturing Technology XXXV (pp. 54-59). IOS Press.
Shrivastava, P. (1995). The role of corporations in achieving ecological sustainability. Academy of Management Review, 20(4), 936-960.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203-220.
Teece, D. J. (2007). Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319-1350.
Tidd, J., Bessant, J., & Pavitt, K. (2006). Managing innovation: integrating technological, market and organizational change. John Wiley & Sons.
Tushman, M. L., & Nadler, D. A. (1986). Organizing for innovation. California Management Review, 28(3), 36-54.
Utomo, B., & Yekti, Y. Y. (2024). Leveraging Digital Technology in Micro SMEs to Enhance Indonesia’s Economic Prosperity. Jurnal Lemhannas RI, 12(3), 391-402. Jurnal Lemhannas RI+1
Volberda, H. W. (1996). Toward the flexible form: How to remain vital in changing environments. Organization Science, 7(4), 359-374.
Widianti, E., & Faizah, R. (2022). Analisis Pemanfaatan E-commerce pada UMKM Yogyakarta di Masa Pandemi Covid-19. Investasi: Jurnal Penelitian Ekonomi dan Bisnis. Actual Insight Journal
Yuanita, T., & Bernanthos, B. (2023). Adoption of Information Technology and its Implications for The Operational Efficiency of Micro, Small, and Medium Enterprises. Jurnal Multidisiplin Indonesia. Alhafi Indonesia