ARIF, Muh.; YANDRA, Rezali. Kajian Teoritik Konsep Penjenamaan dan Tantangan Keterkenalan Produk. Economics and Digital Business Review, [S. l.], v. 5, n. 1, p. 245–257, 2024. DOI: 10.37531/ecotal.v5i1.990. Disponível em: https://ojs.stieamkop.ac.id/index.php/ecotal/article/view/990. Acesso em: 27 mar. 2026.