HARITZA, Dita; SARI, Novita Kumala; ASRUL, Ihwal; NURDIN, Nasyirah. Live Commerce on TikTok Shop: The Influence of Host Credibility and Entertainment on Impulse Buying through Fear of Missing Out among Generation Z Students in Makassar City. Economics and Digital Business Review, [S. l.], v. 7, n. 2, p. 449–465, 2026. DOI: 10.37531/ecotal.v7i2.4013. Disponível em: https://ojs.stieamkop.ac.id/index.php/ecotal/article/view/4013. Acesso em: 15 jul. 2026.