DESA NOTA, Indra Putu; ENGKUS. Customer Journey Mapping In The Multi-Platform Era: A Touchpoint Analysis Of Purchase Decision-Making. Economics and Digital Business Review, [S. l.], v. 7, n. 2, p. 370–380, 2026. DOI: 10.37531/ecotal.v7i2.3910. Disponível em: https://ojs.stieamkop.ac.id/index.php/ecotal/article/view/3910. Acesso em: 28 jun. 2026.