ANJANI, Ni Nyoman Sri; NI NYOMAN SRI MANIK PARASARI. Content Marketing Strategy on the TikTok Application: Investigating Consumer Drivers of Impulsive Buying Behavior in Purchasing Tanasol Products . Economics and Digital Business Review, [S. l.], v. 7, n. 2, p. 170–178, 2026. DOI: 10.37531/ecotal.v7i2.3824. Disponível em: https://ojs.stieamkop.ac.id/index.php/ecotal/article/view/3824. Acesso em: 20 may. 2026.