TARIGAN, Ekel Jadi Lapenta; SAFUTRI, Mega Ruslina; SALSABILA, Yolanda; RITONGA, Ricky Rafii; RIANA, Zenni. Digital Retail Transformation: The Influence of E-Commerce, Digital Marketing, and Service Quality on Purchasing Decisions. Economics and Digital Business Review, [S. l.], v. 7, n. 2, p. 96–107, 2026. DOI: 10.37531/ecotal.v7i2.3782. Disponível em: https://ojs.stieamkop.ac.id/index.php/ecotal/article/view/3782. Acesso em: 5 may. 2026.