AGATHA, Clara; AHMADI, Ahmadi; AFIFAH, Nur; FITRIANA, Ana. How Live TikTok Shopping Affects Brand Image and Purchase Intention among Consumers of YSL Beauty Luxury Products in Indonesia. Economics and Digital Business Review, [S. l.], v. 7, n. 1, p. 302–322, 2026. DOI: 10.37531/ecotal.v7i1.3687. Disponível em: https://ojs.stieamkop.ac.id/index.php/ecotal/article/view/3687. Acesso em: 25 mar. 2026.