Ardiansyah, M.V.F. and yulianto, M.R. 2026. The Influence of Product Quality, Content Marketing, and Discount Prices on Purchase Decisions for Roughneck on TikTok. Economics and Digital Business Review. 8, 1 (Sep. 2026), 01–21. DOI:https://doi.org/10.37531/ecotal.v7i2.4189.