Anjani, N.N.S. and Ni Nyoman Sri Manik Parasari 2026. Content Marketing Strategy on the TikTok Application: Investigating Consumer Drivers of Impulsive Buying Behavior in Purchasing Tanasol Products . Economics and Digital Business Review. 7, 2 (May 2026), 170–178. DOI:https://doi.org/10.37531/ecotal.v7i2.3824.