Tarigan, E.J.L., Safutri, M.R., Salsabila, Y., Ritonga, R.R. and Riana, Z. 2026. Digital Retail Transformation: The Influence of E-Commerce, Digital Marketing, and Service Quality on Purchasing Decisions. Economics and Digital Business Review. 7, 2 (Apr. 2026), 96–107. DOI:https://doi.org/10.37531/ecotal.v7i2.3782.