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Abstract

Tujuan: Program Pengabdian kepada Masyarakat ini bertujuan memperkuat kelembagaan Kelompok Usaha Bersama (KUB) Nelayan Rawe Dasar di Kelurahan Untia, Kecamatan Biringkanaya, Kota Makassar, melalui peningkatan literasi keuangan digital dan kapasitas manajemen usaha.
Metode Pelaksanaan:  Kegiatan menggunakan pendekatan Participatory Action Learning  melalui sosialisasi, analisis kebutuhan, pelatihan, pendampingan implementasi, pemantauan dan evaluasi, serta penyusunan strategi keberlanjutan. Sasaran program adalah anggota KUB nelayan yang dipilih berdasarkan kebutuhan kelembagaan dan usaha. Materi meliputi administrasi organisasi, laporan keuangan sederhana, SOP, rencana bisnis, pemasaran digital, dan aplikasi keuangan berbasis telepon pintar.


Hasil dan Pembahasan: Hasil evaluasi menunjukkan peningkatan pengetahuan dan keterampilan anggota dalam administrasi, pencatatan keuangan digital, penyusunan laporan keuangan, serta pengelolaan usaha berbasis data. KUB mulai menerapkan administrasi yang lebih tertib, memiliki SOP, menggunakan media digital untuk promosi, dan menyusun rencana pengembangan usaha. Program juga meningkatkan kesadaran mengenai transparansi, akuntabilitas, dan tata kelola yang baik.


Implikasi:  Program memperkuat kemampuan KUB dalam beradaptasi terhadap transformasi digital serta berpotensi meningkatkan produktivitas, daya saing, dan kesejahteraan nelayan. Kegiatan lanjutan perlu diarahkan pada pendampingan berkala, perluasan jejaring pemasaran, dan evaluasi keberlanjutan usaha

Keywords

Kelompok Usaha Bersama; literasi digital keuangan; manajemen usaha; penguatan kelembagaan; pemberdayaan masyarakat pesisir.

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-, B., Mahfudnurnajamuddin, M., Hasrat, T. ., Fadillah, N. ., & Azzahra, N. A. . (2026). Penguatan Kelembagaan Kelompok Usaha Bersama (KUB) Nelayan Melalui Literasi Keuangan Digital dan Manajemen Usaha di Kelurahan Untia Kecamatan Biringkanaya Kota Makassar. Celebes Journal of Community Services, 5(2), 10–18. https://doi.org/10.37531/celeb.v5i2.4110
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