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Abstract
The Student Entrepreneurship Development Program (P2MW) is an initiative designed to develop students' entrepreneurial potential through intensive mentoring and training, covering various important aspects of the business world. This study aims to evaluate the success of the mentoring provided to Ampena Kerupuk Amplang, a student-owned business, in improving their entrepreneurial skills. The main focus of the P2MW program is to enhance students' abilities in business planning, financial management, digital marketing, and product development. The mentoring method involves structured guidance, including technical training and business consultations, to help students understand and implement effective strategies in running their businesses. The results of the study show that with intensive mentoring and organized incubation, students experienced significant improvement in their entrepreneurial skills, as reflected in the enhanced product quality and their ability to manage marketing efforts. Furthermore, students were able to utilize digital marketing more effectively to introduce their products to a wider market, which in turn contributed to an increase in sales and overall business success. Therefore, this study demonstrates that the P2MW program, through structured mentoring, has a positive impact on enhancing students' entrepreneurial competencies and the sustainability of their businesses.
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References
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References
Fahrul Husain, A. N. R. H. (2021). ANALISIS FAKTOR KEGAGALAN WIRAUSAHA (STUDI KASUS PADA USAHA MIKRO, KECIL & MENENGAH). Juremi: Jurnal Riset Ekonomi, Vol. 1 No. 1.
Hadi Pajarianto, A. M. A. I. U. I. P. (2019). PROGRAM PENGEMBANGAN KEWIRAUSAHAAN DI PERGURUAN TINGGI. SELAPARANG. Jurnal Pengabdian Masyarakat Berkemajuan, Volume 3, Nomor 1.
Marufi, M., Ilyas, M., Anas, A., & Islamiah, R. Y. (2018). Program Pengembangan Kewirausahaaan Fakultas Keguruan dan Ilmu Pendidikan. CARADDE: Jurnal Pengabdian Kepada Masyarakat, 1(1), 67–65. https://doi.org/10.31960/caradde.v1i1.13
Mohammd Rizal Arief, P. A. T. A. (2016). IPTEKS BAGI KEWIRAUSAHAAN (IbK) DI UNIVERSITAS NUSANTARA PGRI KEDIRI. JURNAL DEDIKASI, Volume 3.
Nayla Farha SMA Negeri, F. (n.d.). OPTIMALISASI PENDIDIKAN KEWIRAUSAHAAN BAGI MAHASISWA UNTUK MENCIPTAKAN EKONOMI KREATIF GUNA MEMBUKA PELUANG USAHA DI ERA SOCIETY 5.0. In Journal For Energetic Youngsters (Vol. 2, Issue 2).
Puspita Sari, D. (2018). IDENTIFIKASI FAKTOR-FAKTOR KEGAGALAN BISNIS PADA LE CREME. In PERFORMA: Jurnal Manajemen dan Start-Up Bisnis (Vol. 2, Issue 6).
Sandra, J., Rachmawati, N. F., Samsudin, S., Maulina, A., Indrayanti, S., Fitra, R., & Firdaus, I. (2023). Optimalisasi Kinerja UMKM Tempe Melalui Skill Manajerial Kewirausahaan. Jurnal Pengabdian UNDIKMA, 4(3), 640. https://doi.org/10.33394/jpu.v4i3.8566
Wahyu Maulida Lestari, K., Peran Mahasiswa dalam Peningkatan Kewirausahaan Santriwati Melalui Kegiatan Bazar Berkah Mas Chodija, O., Maulida Lestari, W., Wafda Suroiyah, M. Z., Firdausi Nuzula, A., Ayu Rachmadani, C., Rifqi Masruroh, D., Nur Fauziyah, E., Safrina, F., Zuhriyatul Lailiyah, I., Musliha, L., Angelina Khosyatillah, S., Khoiriyah Arifin, N., Nur Lailiyah, N., Lafiya Lafika Azka Prasti, R., Nur Aini, S., Alfinatul Lailiyah, S., Ema Titah Amalia Ilmi, S., Rahmah, T., … Aliyarana Nabila, M. (2023). Nusantara Community Empowerment Review. NCER, 1(1), 1–6. https://journal.unusida.ac.id/index.php/ncer/