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Abstract

This study aims to analyze Human Resources (HR) perceptions regarding the utilization of Artificial Intelligence (AI) in the recruitment process of lecturers and educational staff at Universitas Kartamulia Purwakarta. Amidst the increasing volume of applications and limited staffing, technology adoption is inevitable; however, its application in an academic environment raises specific dynamics concerning humanist aspects and institutional values. This study employs a qualitative approach with a single case study method. Data were collected through semi-structured interviews with 8 participants selected via purposive sampling and analyzed using thematic analysis. The results yielded four main themes: 1) full recognition of AI's potential for efficiency in administrative stages; 2) concerns regarding the loss of humanist aspects, character, and institutional cultural fit; 3) a consensus that AI should be positioned as a supporting tool rather than a final decision-maker; and 4) the necessity of prerequisites such as socialization, training, and IT infrastructure upgrades. This study concludes that HR in private higher education institutions hold a positive yet cautious attitude towards AI. A human-in-the-loop collaborative model emerges as the most ideal approach to maintain academic integrity while achieving operational efficiency.


Keywords: Artificial Intelligence, Recruitment, Human Resources, Higher Education, Perception.

Keywords

Artificial Intelligence Rekrutmen Sumber Daya Manusia Perguruan Tinggi Persepsi

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