Akh AL, Pribanus Wantara, A. Yahya Surya Winata. Ethical Digital Marketing and Consumer Loyalty Among Millennials and Generation Z: A Bibliometric Analysis and Systematic Literature Review. AMAR [Internet]. 2026 Jun. 17 [cited 2026 Jun. 17];6(2):370-94. Available from: https://ojs.stieamkop.ac.id/index.php/amar/article/view/3921