Sari, Ni Luh Kade Dwi Purnama, and Luh Putu Mahyuni. “ The Influence of Brand Ambassador, Quality Perception, and Digital Marketing on Purchasing Decisions With Brand Image As a Mediator”. Amkop Management Accounting Review (AMAR), vol. 5, no. 1, June 2025, pp. 914-28, doi:10.37531/amar.v5i2.3076.