Lestari, D., Nasution, A. P. and Pohan, M. Y. A. (2026) “The Influence of Price, Promotion, and Product Quality on the Purchase Decision of Samsung Mobile Phones Among Students of Labuhanbatu University”, Amkop Management Accounting Review (AMAR), 6(1), pp. 874–882. doi: 10.37531/amar.v6i1.3665.