Suputra, I Putu Krisna Giridhara, Ngurah Gede Dwi Mahadipta, I Made Satrya Ramayu, and Putu Yogi Agustia Pratama. 2026. “Meta Ads As a Mediating Variable in the Relationship Between Consumer Behavior and Engagement to Enhance Marketing Performance at Hotel Cross Paasha Bali Seminyak”. Amkop Management Accounting Review (AMAR) 6 (2):01 - 09. https://doi.org/10.37531/amar.v6i1.3780.