AKH, Akh Lutfi; PRIBANUS WANTARA; A. YAHYA SURYA WINATA. Ethical Digital Marketing and Consumer Loyalty Among Millennials and Generation Z: A Bibliometric Analysis and Systematic Literature Review. Amkop Management Accounting Review (AMAR), [S. l.], v. 6, n. 2, p. 370–394, 2026. DOI: 10.37531/amar.v6i2.3921. Disponível em: https://ojs.stieamkop.ac.id/index.php/amar/article/view/3921. Acesso em: 17 jun. 2026.