SUPUTRA, I Putu Krisna Giridhara; MAHADIPTA, Ngurah Gede Dwi; RAMAYU, I Made Satrya; PRATAMA, Putu Yogi Agustia. Meta Ads as a Mediating Variable in the Relationship Between Consumer Behavior and Engagement to Enhance Marketing Performance at Hotel Cross Paasha Bali Seminyak. Amkop Management Accounting Review (AMAR), [S. l.], v. 6, n. 2, p. 01 – 09, 2026. DOI: 10.37531/amar.v6i1.3780. Disponível em: https://ojs.stieamkop.ac.id/index.php/amar/article/view/3780. Acesso em: 25 apr. 2026.