LESTARI, Dian; NASUTION, Ade Parlaungan; POHAN, Muhammad Yasir Arafat. The Influence of Price, Promotion, and Product Quality on the Purchase Decision of Samsung Mobile Phones Among Students of Labuhanbatu University. Amkop Management Accounting Review (AMAR), [S. l.], v. 6, n. 1, p. 874–882, 2026. DOI: 10.37531/amar.v6i1.3665. Disponível em: https://ojs.stieamkop.ac.id/index.php/amar/article/view/3665. Acesso em: 1 apr. 2026.