SYAHRAN, Syahran; USMAN, Ferawati; SHALAHUDDIN, Shalahuddin; BASRAN, Zakaria; MAS MAPPANGILE, Iqrima. Reasons Consumers Switch Products in the Era of Digital Abundance:: A Study of E-Commerce Behavior in the Border Region of North Kalimantan. Amkop Management Accounting Review (AMAR), [S. l.], v. 6, n. 1, p. 833–848, 2026. DOI: 10.37531/amar.v6i1.3652. Disponível em: https://ojs.stieamkop.ac.id/index.php/amar/article/view/3652. Acesso em: 29 mar. 2026.