PUTRI, Shelomitha Azzahra Ade; NINGRUM, Nonik Kusuma; HUTAMI, Lusia Tria Hatmanti. The Effect Of Hedonic Value And Utilitarian Value On Purchase Intention With Emotional Pleasure As An Intervening Variable Towards Tiktok Influencers . Amkop Management Accounting Review (AMAR), [S. l.], v. 6, n. 1, p. 180–198, 2026. DOI: 10.37531/amar.v6i1.3547. Disponível em: https://ojs.stieamkop.ac.id/index.php/amar/article/view/3547. Acesso em: 29 mar. 2026.