ADAWIYAH, Robbiah; MARSASI, Endy Gunanto. Implementation Of Marketing Programs In Competitive Strategies In The Television Industry Based On Service Dominant Logic And Value Co-Creation. Amkop Management Accounting Review (AMAR), [S. l.], v. 6, n. 1, p. 338–359, 2026. DOI: 10.37531/amar.v6i1.3542. Disponível em: https://ojs.stieamkop.ac.id/index.php/amar/article/view/3542. Acesso em: 29 mar. 2026.