WIJAYA, Florencia; PUTRI, Liestyaningrum Rahmadhani Wisnu. User-Generated Content or Influencer Marketing: Which Has a Greater Impact on Customer Trust on TikTok?. Amkop Management Accounting Review (AMAR), [S. l.], v. 5, n. 2, p. 345–355, 2025. DOI: 10.37531/amar.v5i2.2858. Disponível em: https://ojs.stieamkop.ac.id/index.php/amar/article/view/2858. Acesso em: 29 mar. 2026.