ADI, T. B.; KARUNIA, E.; ASWAN, A.; MARSHA, D.; AZIS, M. I.; FEBRIAN, M. R.; SYAMS, T. P. A. The Role of Quality Digital: The effect of WhatsApp business on consumer retention of MSMEs in Papua Mountains. Amkop Management Accounting Review (AMAR), [S. l.], v. 5, n. 2, p. 174–183, 2025. DOI: 10.37531/amar.v5i2.2843. Disponível em: https://ojs.stieamkop.ac.id/index.php/amar/article/view/2843. Acesso em: 12 aug. 2026.