KHOLIFAH, Kholifah. Stimulus-Organism-Response Framework in Action: Exploring the Impact of Shopee’s AR Features on Prosumer Behaviour in Beauty Products. Amkop Management Accounting Review (AMAR), [S. l.], v. 5, n. 1, p. 380–388, 2025. DOI: 10.37531/amar.v5i1.2613. Disponível em: https://ojs.stieamkop.ac.id/index.php/amar/article/view/2613. Acesso em: 29 mar. 2026.