Kharisma Putra, G., Kuwatno, K., & Handarukmi, J. (2026). Role Green Consumers in Mediating Relationship Between Environmental Awareness, Green Product Innovation, and Green Creativity on Competitive Advantage of SMEs. Amkop Management Accounting Review (AMAR), 6(1), 272–284. https://doi.org/10.37531/amar.v6i1.3503